LA PRAIRIE UNVEILS SWISS PRISTINE
A CUTTING-EDGE SKINCARE COLLECTION
TARGETING VISIBLE EFFECTS OF MODERN FATIGUE
The new three-step ritual brings together Swiss glacial minerals, patented biotechnology,
and La Prairie’s Exclusive Cellular Complex™ to aid the skin barrier
and restore the look of healthy, resilient, and radiant complexions
La Prairie, the Swiss luxury skincare house renowned for elevating science to art, has unveiled Swiss Pristine, a new collection created for the realities of modern skin. Inspired by the purity of Switzerland’s ancient glaciers and powered by La Prairie’s most advanced cellular science, Swiss Pristine is designed to help repair and strengthen the skin barrier, revealing skin that looks calmer, smoother, more radiant, and more resilient. The collection launched September 1.
Today, skin is under constant pressure. Travel, pollution, lack of sleep, digital overload, environmental stressors, and the pace of modern life can all impact the skin’s ability to look and feel its best. These daily aggressors can disrupt the skin barrier, the outermost layer that helps protect against external stress, leaving the complexion vulnerable to visible signs of fatigue: fine lines, enlarged-looking pores, roughness, dullness, uneven tone, and redness.
Targeting a younger luxury consumer, Swiss Pristine answers this modern concern with a new barrier-focused, three-step ritual that fuses the purity of Swiss nature with breakthrough biotechnology. At the center of these products are a powerful trio of ingredients: Swiss Glacial Minerals, La Prairie’s patented HyPower LP52™, and the House’s iconic Exclusive Cellular Complex™
Sourced from Switzerland’s Valais Alps, Swiss Glacial Minerals are naturally rich in calcium, magnesium, and potassium, essential minerals known to support the skin barrier, hydration, and resilience. La Prairie preserves their purity through advanced encapsulation technology, allowing the minerals to release upon contact with the skin.HyPower LP52™ marks a new frontier in La Prairie’s biotechnology. Developed through joint research with HES-SO and ETH Zurich, this patented active ingredient is designed to help the skin better adapt to stress and maintain resilience in the face of modern aggressors.
The Exclusive Cellular Complex™, La Prairie’s signature innovation, completes the trio. Long prized for its repairing, protecting, and energizing properties, it helps support the skin’s natural renewal processes while enhancing overall resilience. Together, these ingredients power Swiss Pristine’s three-step ritual: Essence, Serum, and Cream.
The Swiss Pristine Essence is the first step in the ritual, preparing the skin to receive the full benefits of the collection. Lightweight, refreshing, and instantly absorbing, the Essence helps bring the complexion back into balance while delivering an immediate veil of hydration. Powered by Swiss multi-patented technology, it helps support the skin barrier from the very first step, creating the ideal foundation for the Serum and Cream to follow.
Swiss Pristine Serum is the collection’s precision treatment and the most targeted step in the ritual. Clinically proven to help repair and strengthen the skin barrier, the Serum addresses the six visible signs of stressed skin: fine lines, visible pores, redness, roughness, dullness, and uneven tone. Formulated with Swiss Glacial Minerals, HyPower LP52™, and La Prairie’s Exclusive Cellular Complex™, it helps restore resilience while visibly refining the complexion. Its lightweight texture melts instantly into the skin, leaving behind a smooth, luminous finish and a renewed sense of comfort.
The Swiss Pristine Cream completes the ritual by enveloping the skin in a calming, comforting layer of hydration. Lightweight yet replenishing, the Cream helps reinforce the skin barrier and support the skin’s natural ability to defend against daily stressors. With continued use, the complexion appears smoother, more even, more radiant, and more resilient. Designed as the final step in the Swiss Pristine ritual, it leaves skin feeling strengthened, soothed, and beautifully restored.
Every detail of Swiss Pristine reflects La Prairie’s vision of skincare as an art form. The formulas are airy, fluid, and instantly comforting, with a fresh, musky scent inspired by the purity of Swiss glaciers. The packaging introduces the Ice Crackled Lacquer finish, a one-of-a-kind decorative technique inspired by the movement and texture of glaciers. Each vessel features its own unique crackled pattern, transforming the collection into a series of individual objects of art.With Swiss Pristine, La Prairie reimagines barrier care for a new era of skin stress. The collection brings together the purity of Swiss glacial nature and the precision of advanced biotechnology to help restore what modern life takes from the skin: calm, balance, radiance, and resilience. The result is a complexion that looks renewed, strengthened, and visibly healthier.
Available at laprairie.com
