The American Society of Perfumers parts ways with Allured Business Media ahead of 2026 World Perfumery Congress

The American Society of Perfumers has announced a strategic shift in its event management and marketing and communications partnerships for the 2026 World Perfumery Congress (WPC). After more than a decade of successful collaboration, ASP extends its deepest gratitude to Allured Business Media for their dedication and contributions in producing WPC since 2012.

“We are immensely thankful to Allured Business Media for their invaluable support and partnership over the years,” said Roger Howell, ASP President. “Their expertise and commitment have helped shape our events into what they are today, and we look forward to building on this strong foundation as we move into the future.”

The ASP is currently working on an exciting new direction for the 2026 event, which will be hosted in the United States. Further details regarding the event’s partners and format will be shared in the coming weeks.

WPC brings together fragrance industry professionals, including perfumers, manufacturers, and suppliers, to exchange ideas, showcase innovations, and discuss the future of scent creation. WPC serves as a crucial platform for networking and advancing the art and science of perfumery on an international scale. “As we embark on this new chapter, we encourage our members and industry professionals to stay tuned for updates on what promises to be an innovative and inspiring event in 2026,” added Howell.

To join the mailing list for WPC 2026 updates, visit: https://www.asperfumers.org/contact