SENSING SAVOIR: Robertet Celebrates 175 Years of Savoir-Faire in New York

Robertet marked its 175th anniversary with the grand opening of its expanded New York City Creative Center. The evening, dedicated to French savoir-faire, welcomed guests to explore the new space, which featured a photo exhibition by Stéphane Martinelli, a curated fragrance experience showcasing the exclusive ICONS 175 series, and a live music performance by French singer Dolly Lowe.

Robertet’s North America President  Arnaud Adrian and Global CEO Jerome Bruhat welcomed guests and shared the inspiration behind their new Creative Space, designed to foster innovation and collaboration in the heart of New York City.

“Our new Creative Center in New York City is more than just a space; it’s a magnet for great brand founders and creative teams. We’ve designed this environment to foster collaboration, spark innovation, and provide access to Robertet’s unparalleled savoir faire with natural ingredients.” – stated Adrian.

Photographer Stéphane Martinelli’s commissioned work captures the intersection of nature, artistry, and scent, blending contemporary style with Robertet’s expertise in transforming raw materials into exquisite fragrances.ICONS 175 – The Fragrance Experience
Guests were immersed in five distinct scent experiences, each highlighting iconic natural perfumery ingredients that Robertet has been sourcing for much of its 175-year history. The result was the ICONS 175 series of custom scents, created exclusively for this anniversary celebration.

Rose 175: The entrance featured a scent created by perfumer Elena Valdivieso-Ruiz, inspired by the Centifolia Rose. Guests were greeted by walls of roses and vines, immersing them in the aroma of this iconic ingredient, blended with zesty Bergamot and juicy Passionfruit.

Mimosa 175: In the Library, guests discovered the scent of Mimosa, accompanied by an abundance of these vibrant yellow flowers. This fragrance, also created by Elena, celebrated the Provence-sourced mimosa, capturing its shimmering and powdery quality.

Interactive Booths: One of the most captivating experiences awaited guests at each immersive fragrance booths, each a sensory journey crafted by Perfumer Jérôme Epinette.

The scents included:

Coffee 175: A surprising tribute to Robertet’s legacy as the original inventor and patent-holder of ‘café instantané’ dating back to the mid-19th century. This deep, resonant fragrance featured intoxicating notes of Coffee, Cocoa, and Hinoki Wood.