AdCampaign – The Beauty Influencers

INTRODUCING GUCCI ROUGE DE BEAUTÉ BRILLANT

Christine Schott Ledes — Wed, 14 Jul 2021 04:32:54 +0000

INTRODUCING ROUGE DE BEAUTÉ BRILLANT

Vibrant, glowing colour meets deeply moisturising, long-lasting care in new lipstick from Gucci Beauty

Gucci Beauty is pleased to introduce Rouge De Beauté Brillant, a special lip colour set apart by unique benefits. A hybrid lipstick with a long-lasting dual-action formula, it delivers 24 hours of moisture and a beautifully pigmented shine. Creating luxury makeup that breaks with tradition, Alessandro Michele reenchants an industry by introducing a product that alone can respond to multiple needs, such as brilliant colour and nourishing properties, all in one.

Gucci Beauty Rouge De Beauté Brillant – Glow and Care Lip Colour

Deeply moisturising over 24 hours, long-lasting and with high shine power, Rouge De Beauté Brillant has the caring properties of a balm with lipstick levels of pigmentation. Delivering a veil of vibrant, glowing colour with an instant sensation of moisture, this hybrid lipstick envelops the lips with hydration and beautiful colour. Creating a luminous glowing finish and long-lasting shine, Rouge De Beauté Brillant serves as an in-between for a sheer and satin lipstick. Formulated with nourishing and antioxidant ingredients, the creamy texture highlights and preserves the natural beauty of the mouth, so lips look fuller and plumped to perfection. The formula Based on a precise combination of Flower Oils, Fruit Butters, and Hyaluronic Acid, the Rouge De Beauté Brillant formula helps to nourish the lips while delivering high shine colour. It is infused with luxurious and moisturising Black Rose Oil and Peony Oil combined with Jojoba Seed Oil and Karité Butter for 24-hour moisturising effects. The addition of Hyaluronic Acid not only provides immediate hydration, but long-lasting hydration too, as well as a subtle lip-plumping and smoothing effect. The design and range Beautiful shine and glowing colour combine in a vibrant range of 15 reds, pinks, corals, plum and natural shades. The design was given a full makeover, in order to represent and celebrate the uniqueness of Rouge De Beauté Brillant. Encased within an elegant slim gold bullet, the precious outer lid is wrapped in a unique black and gold print: inspired by vintage brooches, the choice of this peculiar pattern bears witness once again to the Creative Director’s passion for collectable objects of desire.

Application Steps by Thomas de Kluyver

Get inspired by Rouge De Beauté Brillant vibrant range of colours and pick your favourite hue. With its creamy, moisturising texture, you can control the intensity through the number of coats applied, making it easier to try out new bold shades; – Apply Rouge De Beauté Brillant on bare lips, straight from the bullet: its deeply nourishing formula does not require any lip balm underneath and the natural warmth of skin will melt alone the product onto the lips beautifully; – Apply a single swipe for a subtle glow, or layer up to 3 times for a high-impact shine, colour and intense caring hydration; – Press lips together once for an even, glowing finish.

Bonus tip: for a more long-lasting finish, you can layer Rouge De Beauté Brillant with Crayon Contour Des Lèvres, drawing the pencil on top of the lipstick for a more natural look or underneath for a bolder impact.

The Campaign Campaign images shot by Mark Peckmezian with art direction by Christopher Simmonds immerse the viewer in a nostalgic breakfast in bed scene. Exploring the 80s suburban aesthetic, the collection of Rouge De Beauté Brillant lipsticks appear at home within a room filled with relics of a bygone era: heavy florals, delicate gold-tipped china, and beautifully curated breakfast trays of juice and tea. This quintessentially English scene is also captured in the where a female protagonist lounging on her bed watches an 80s style commercial dedicated to the new Rouge De Beauté Brillant lipstick. WATCH IT HERE

The new Gucci Beauty Rouge De Beauté Brillant lipstick collection is unveiled in a special video shot by Jordan Hemingway, in which a female protagonist lounging on her bed watches a vintage-style commercial dedicated to the new high shine moisturizing lipsticks—available in a vibrant range of reds, pinks, corals, plum and natural shades. Discover more on.gucci.com/RougeDeBeauteBrillant . Music: ‘PUFFIN’ BILLY’ by Edward White (Main track)

The Line-Up Gucci Beauty Rouge De Beauté Brillant – Glow and Care Lip Colour in 15 shades

Pricing and Availability: Gucci Beauty Rouge De Beauté Brillant $42.00

Gucci Beauty Rouge De Beauté Brillant is available beginning April 2021 at Sephora.com

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BOSS Bottled United’s Starring Team: Kroos, Kane, Varane, Roberto and Falcao

Christine Schott Ledes — Sat, 05 Jun 2021 13:49:55 +0000

ENERGY AND EMOTION IN BOSS PARFUMS’ NEW SOCCER CAMPAIGN

STARRING KROOS, KANE, VARANE, ROBERTO, AND FALCAO

This spring, BOSS Parfums celebrates the start of the exciting 2021 soccer season with a new campaign, “Unite to Celebrate”. Dedicated to the limited-edition BOSS Bottled United Eau de Parfum, the campaign focuses on the emotive power of sport to inspire, engage and unite players and fans in joy and celebration.

UNITE TO CELEBRATE

The inspirational new campaign draws on both the power of unity, and the uplifting idea of celebration that makes sport a universal language. A cinematic film, shot in black and white by director Romain Chassaing, brings together the iconic style of the BOSS brand with the emotion and intensity of the game of soccer.

Five international talents take to the pitch, showing off not just their individual skill but also their incomparable teamwork. We see the players, all dressed in BOSS suits, work together to overcome a constantly moving and adapting pitch. The ordinary becomes extraordinary as the film concludes with a stunning goal – and an unforgettable celebration.

The Unite to Celebrate campaign also draws upon the enduring values of the BOSS Bottled Man of Today – integrity, ambition, passion and loyalty – and shows that through unity, any obstacle can be overcome.

FIVE WORLD-CLASS TALENTS

As nations unite to cheer on their players, this new campaign features five soccer stars whose success stories inspire fans around the world. These instantly recognizable talents are Germany midfielder Toni Kroos, England striker Harry Kane, France defender Raphael Varane, Spain midfielder Sergi Roberto, and Colombia striker Radamel Falcao.

Standing for integrity both on and off the pitch, the five faces of the campaign come together to represent the Man of Today. Each one is a man of substance as well as style, complex and multi-faceted, for whom staying true to his values is the real measure of his success.

A SOCCER-INSPIRED FRAGRANCE

A limited edition, BOSS Bottled United Eau de Parfum brings together masculine freshness and urban warmth with notes of citrus, mint and warm woods. Top notes of fragrant South African Buchu and Blood Orange lead into a lively heart of Spearmint, Peppermint and Orris Concrete, to awaken the senses. A warm base of Vetiver, Patchouli and Cashmeran grounds the scent with a woody elegance.

Refreshed with a new outer pack in matte black with silver embossing, the fragrance is housed in the iconic BOSS Bottled flacon with a glossy metallic finish, referencing both sporting trophies and the celebrations when they are handed over.

THE #SUITCHALLENGE RETURNS

The new “Unite to Celebrate” campaign will also herald the launch of a new, soccer-inspired, wave of the viral #SuitChallenge activation.

Following actor Chris Hemsworth’s video of him surfing in a BOSS suit, the challenge quickly spread across social media in summer 2019, as men and women from around the world provided ever-more creative answers to the question “What would you do in a suit?”.

The very spirit of competition that drives every soccer tournament will come alive in the #SuitChallenge, building up the excitement and the enjoyment around the occasion. For this second wave of the challenge, influencers from around the world will juggle a soccer ball while wearing a BOSS suit, then pass on the ball to their followers to do the same.

BOSS Bottled United is available at Macy’s

BOSS Bottled United 200ml $132.00

BOSS Bottled United 100ml $97.00

#BOSSBottled #SuitChallenge #ManOfToday

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Olay Announces its 2020 Super Bowl Campaign #MakeSpaceforWomen

Christine Schott Ledes — Mon, 27 Jan 2020 22:46:58 +0000

Olay has released a teaser for its upcoming SuperBowl campaign which will celebrate NASA’s female astronauts.

Inspired by the first all-female space walk last year, Olay’s Super Bowl ad stars Nicole Stott, Lilly Singh and Busy Philipps. The space mission is overseen by mission controller Taraji P. Henson and shared over the air waves by Katie Couric. The ad puts this crew of women on the quest to #MakeSpaceForWomen.

The #MakeSpaceForWomen campaign will donate to getting more girls into STEM to enable the next generation of female scientists, engineers, programmers and space explorers. Through February 3, Olay will donate $1 to Girls Who Code every tweet using #MakeSpaceForWomen (up to $500,000).

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