The experience stores include seven completely transportive rooms such as a matcha zen garden, a disco infinity karaoke room, an “Alice in Wonderland” styled floral garden, a hydration station in the clouds and a miniature scaled coffee shop which mirror some of Winky Lux’s best selling products. Beauty lovers can also test and shop Winky Lux’s unique products and exclusive merchandise in the storefronts before entering into the experience. 

Over the past six months, the brand has seen wide scale success with the stores receiving over one million social impressions per month. As a result, the brand plans to expand with two new locations in Nashville and San Francisco opening this spring. The Nashville store opened this month located at 604 12^th Avenue South.

Natalie Mackey, Founder of Winky Lux stated,“We are excited to open several new experience stores in 2019. The current stores have created an interactive hub for our community of customers to play with products, hang out with each other and swap beauty ideas. Our new stores will have unique art installation and some, including Nashville, will have a salon component where experts can shape brows, perform matcha mini facials and prep you for a night on the town.”

Through the marriage of entertainment and commerce, the brand has successfully created a way to acquire and galvanize hundreds of thousands of 16-29 year old customers. 

Known for delivering the highest quality ingredients to womankind, Winky Lux launched a Matcha collection last week that includes a melting face mask, lip scrub, blotting papers and a moisturizing matcha lip balm.  

Melting Matcha Face Mask $23

Transform skin with the power of Matcha. Each box contains 4 single-use face masks that magically melt from powder to cream in your fingertips. Specially-formulated with antioxidants, these masks help to brighten, moisturize and soothe skin.

Directions:

Step 1: Open pouch and pour onto clean, dry hands.

Step 2: Rub powder together using fingertips to melt until creamy.

Step 3: Apply generously using fingertips to entire face, avoiding eyes.

Step 4: Leave mask on for 15 minutes and rinse with warm water. (Note: This moisturizing mask does not dry solid.) 

Sugared Matcha Lip Scrub $16

Sugared Matcha Lip Scrub is a sweet blend of sugar and green tea extract crafted to exfoliate, moisturize, and recharge your lips.

Directions:

Step 1: Using fingertips, apply a dime-sized amount to lips and exfoliate in a circular motion.

Step 2: Remove with a tissue or warm, damp cloth.

Step 3: Finish by applying your favorite Winky Lux lip product!

Matcha Blotting Papers $8

Got skin that’s over-glowing? Matcha to the rescue. These 100 sheets of blotting paper—infused with green tea extract—absorb oil and control shine all while leaving makeup in place.

Winky Lux is veering away from the traditional supply chain to offer fashion-driven & beauty obsessed millennials a luxury makeup experience with affordable prices. All of the products are paraben-free, cruelty free, nontoxic and heavily pigmented. Launched in 2015 in New York City, the collection now consists of lipsticks, glosses, eye palettes, complexion powders, eyebrow pencils, pH reactive lip balms and much more. High color payoffs, long-lasting wear and silky finishes create the ultimate beauty experience.

For more information, visit www.winkylux.com

The post Winky Lux Captivates Young Consumers with Experiential Retail and Plans Expansion appeared first on The Beauty Influencers.

Kris x Kylie

Momager Kris Jenner collaborates with daughter, Kylie, on Color Cosmetics Line

launching on Mother’s Day

Momager Kris Jenner has collaborated with daughter, Kylie, on a color cosmetics line launching exclusively on kyliecosmetics.com today, Mother’s Day, May 13th at 3pm PST.

The Kris x Kylie line will include a lip collection with liquid lipstick and lip gloss with velvet and matt finishes; an eye shadow palette; face palette; cream lipstick and lip liner which they believe will appeal to a dual demographic.

The Momager Lip Kollection, which Jenner previewed in her YouTube video, is a set of eight mini Liquid Lipsticks and Lip Glosses which will sell for $42. The shades will be named: That’s Wild, Boss, Middle Finger, Overwhelmed, Too Blessed, This is Everything, Really???, and Driving Me Crazy, which will be familiar to fans. There is also a 12 Pan Pressed Powder Eyeshadow Palette, which will sell for $42 and includes shades called: I Love Myself, Gorgeous, It’s an Emergency, Very Nice, Haters, Vodka Tonic, Payback’s a Bitch, Impressed, 10%, I’m Watching You, Talent, and Does it Come in Black?

There is also a Four Pan Pressed Powder Highlight and Blush Palette which will sell for $48 and include: It’s Snowing Pussy Willows, Money Doesn’t Grow On Trees, Your Sister’s Going to Jail, and I Raised You on Mac N’ Cheese. Single Lip There is also a $17 Crème Lipstick called Give Me a Kiss with matching Lip Liner for $12.

“I am so excited to share this beautiful, beautiful collab I just did with Kylie Cosmetics and my daughter Kylie, and I’ve never been more proud in my life, honestly,” Jenner told viewers on her YouTube. She then introduced fans to everything in her collection, trying-on some of the products on-camera and ending by saying, “and voila! This is the Kris Jenner face.”

Instagram users can follow @KrisJenner and the launch of the Kris x Kylie collaboration  @KylieCosmetics which Kris has taken over temporarily.

To purchase product, goto: www.kyliecosmetics.com

The post Momager Kris Jenner collaborates with daughter, Kylie, on Color Cosmetic Line appeared first on The Beauty Influencers.

PRODUCT HIGHLIGHTS:
STYLO OMBRE ET CONTOUR Eyeshadow – Liner – Khôl

New to debut, this all-in- one eye pen features a longwearing formula with a
creamy, blendable texture that can be used as eyeshadow, liner and khôl. $34.00

LA BASE OMBRE À PAUPIÈRES Longwear Eyeshadow Primer
A lightweight, gel formula, the new eyeshadow primer smooths eyelids and
extends the wear of eyeshadow. $32.00

LA BASE MASCARA Volume and Care Lash Primer
An eye essential, this conditioning mascara base strengthens lashes and
enhances volume. Pro-Vitamin B5 nourishes while Meadowfoam Oil protects for
lash care that improves and extends wear when worn underneath CHANEL
mascara. Apply and follow immediately with mascara or wear alone as a lash-
strengthening mask. $32.00

DIMENSIONS ULTIMES DE CHANEL Mascara – Extreme Wear – Rinsable

The new, long-lasting mascara provides curl, definition and volume for longer-
looking lashes — and can be easily removed with warm water. With a narrow-
tipped wand designed to reach even the thinnest lashes, the intuitive ber brush
smoothly applies smudge-proof mascara for an eye-opening effect. A chanel.com
exclusive. $32.00

AVAILABLE AT CHANEL BOUTIQUES AND ON CHANEL.COM: JUNE 2018
AVAILABLE AT DEPARTMENT AND SPECIALTY STORES: JULY 2018

The post Lucia Pica’s CHANEL Eye Campaign 2018 appeared first on The Beauty Influencers.