MyWay – The Beauty Influencers https://www.thebeautyinfluencers.com Official Publication of The Beauty Influencer Association Sun, 20 Jun 2021 03:05:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.17 https://www.thebeautyinfluencers.com/wp-content/uploads/2019/06/cropped-IMG_7016-32x32.jpg MyWay – The Beauty Influencers https://www.thebeautyinfluencers.com 32 32 MY WAY: GIORGIO ARMANI’S NEW FEMININE FRAGRANCE LAUNCH IN HAINAN https://www.thebeautyinfluencers.com/2021/06/19/my-way-giorgio-armanis-new-feminine-fragrance-launch-in-hainan/ https://www.thebeautyinfluencers.com/2021/06/19/my-way-giorgio-armanis-new-feminine-fragrance-launch-in-hainan/#respond Sun, 20 Jun 2021 01:23:49 +0000 http://www.thebeautyinfluencers.com/?p=7795 With the introduction of MY WAY, L’Oréal Travel Retail Asia Pacific created a captivating eco-designed outdoor podium at the China Duty Free Group (CDFG) Haitang Bay Mall. Conjuring a fusion […]

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With the introduction of MY WAY, L’Oréal Travel Retail Asia Pacific created a captivating eco-designed outdoor podium at the China Duty Free Group (CDFG) Haitang Bay Mall. Conjuring a fusion of cultures enriched with a white flower scent that is at once bright, modern and feminine, it is a nod to the traveler’s soul in all of us. MY WAY embodies a strong and singular statement of sustainability and femininity that celebrates oneself and the world. During the month of May, visitors were invited to open their horizons to the multifaceted and olfactory experiences of MY WAY.

I AM WHAT I LIVE

More than a name, MY WAY reflects how life’s journeys, whether geographical or emotional, shape our character and through the people we meet and the moments we live, we create our unique life story. MY WAY perfume reflects the ‘I am what I live’ philosophy.

Echoing this ethos, the MY WAY podium encapsulates a spirit of curiosity and connection that reveals the wonders around us. The giant 3m-tall flacon of MY WAY makes an elegant yet powerful statement to dazzle visitors and lead them to embark on a fascinating journey through various inspiring touchpoints.

SHARE YOUR PERSONALIZED HAINAN EXPERIENCE

The world opened up at the heart of Hainan, where modernity and tradition meet. As visitors sifted through postcards depicting various cultural experiences from around the world, they were reminded of the power of travel to pave the way into new horizons and engage in unfamiliar rhythms, which forge the life stories that make us unique. This zone gave visitors a chance to mail a personalized postcard with their own polaroid to a loved one and shared the unique character of the island province of Hainan.

IMMERSE IN A VR BEAUTY-TECH TRAVEL EXPERIENCE

An unprecedented VR travel experience satiated the soul of the wanderlust traveler. Visitors immersed in a virtual travel journey to experience the world using a VR headset or their smartphone. Guided by actress and ambassador of MY WAY Adria Ariona, visitors could cast floating lanterns into the water and experience the dazzling lights of the Loi Krathong Festival in Thailand or partake in the meticulous ritual of a matcha tea ceremony in Tokyo. These new cultural encounters exemplify the power of experiences to shape one’s character, conveying a yearning for all the stories yet to be told.

BEAUTY DESIGNED TO LAST

The world that gifts us these experiences is the world that shapes us, and MY WAY pays homage to the environment that makes us who we are. Visitors were presented with videos that unveiled the delicate craftsmanship and mindfulness of every detail, where each bottle is conceived with the environment in mind and designed to last.

MY WAY, WHERE STORIES ABOUND

The end of the pop-up marked the end of a voyage through cultures and stories, a journey etched into memory. Each perfume bottle captures the lived experiences that inspire MY WAY and expresses the authenticity of every new experience to come. Visitors were able to make MY WAY theirs and take home a MY WAY talisman of their own.

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]]> https://www.thebeautyinfluencers.com/2021/06/19/my-way-giorgio-armanis-new-feminine-fragrance-launch-in-hainan/feed/ 0 Adria Arjona is the face of Armani’s new fragrance, My Way https://www.thebeautyinfluencers.com/2020/07/30/adria-arjona-is-the-face-of-armanis-new-fragrance-my-way/ https://www.thebeautyinfluencers.com/2020/07/30/adria-arjona-is-the-face-of-armanis-new-fragrance-my-way/#respond Thu, 30 Jul 2020 12:59:35 +0000 http://www.thebeautyinfluencers.com/?p=6812 Adria Arjona, who will star in next year’s thriller Morbius with Jared Leto, is the face of Giorgio Armani‘s new sustainably sourced floral fragrance, My Way. The Puerto Rican born, Mexican […]

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]]> Adria Arjona, who will star in next year’s thriller Morbius with Jared Leto, is the face of Giorgio Armani‘s new sustainably sourced floral fragrance, My Way.

The Puerto Rican born, Mexican raised beauty shared the news on social media on July 17th, but the fragrance will not launch until August 10, 2020, at giorgioarmanibeauty-usa.com.

“I can finally share that I have a new family @ArmaniBeauty. I’m the new face and spokesperson for Armani’s latest perfume, My Way,” she wrote on Instagram @adraiarjona

“From the touches of orange blossom to vanilla and tuberose, the perfume is fresh, joyful, and feminine. The campaign (which will appear beginning September 6th), is natural and completely un-retouched. The message is to open your horizons and pave your own path. Its about compassion and educating ourselves about humans and the planet we inhibit. I’ve always asked myself, if we have one life, why not do things YOUR way? Shooting this campaign has been one of the best experiences of my life. It was a true adventure, an adventure I’m looking forward to sharing. We explored different countries and cultures, and met some of the most beautiful people. I can’t wait for all of you to meet them soon! This is just the beginning and I am excited to be sharing every detail about this campaign with you along the way. MY WAY!”

My Way uses recycled and recyclable materials and sustainably sourced ingredients. And, the bottle has an innovative new refill system. My Way is also carbon neutral. “Armani Beauty is committing to further reducing its carbon footprint by an additional 25 percent and to achieve carbon neutrality for all its products by 2025,” stated a press release.

“I believe that environmental issues should be close to everyone’s heart, now more than ever. There is no way we can ignore the fact that the future of the younger generations depends on our choices,” said Giorgio Armani in a statement.

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