As part of its global innovation journey to transform beauty retail experiences, global prestige skincare brand, SK-II debuts the Future X Smart Store at CES 2019.

A global learning lab for new ways of exploring retail through advanced technologies, the Future X Smart Store by SK-II first launched in Tokyo in May 2018, followed by Shanghai and Singapore.  Since its inception, the Future X Smart Store by SK-II has been gaining traction as a beauty store of the future amongst influencers, media and consumers alike.

At the Future X Smart Store, SK-II introduces the concept of a seamless “phygital” retail environment where visitors can explore immersive, personalized mixed media experiences that merge the physical and digital to learn about their skin in a way never possible before.

 Harnessing Emerging Technologies  

Powered by the latest technologies that include state-of-the-art facial recognition, computer vision, Artificial Intelligence (A.I.) technology augmented by SK-II’s proprietary Skin Science and Diagnostics innovation, the Future X Smart Store by SK-II offers a unique skincare experience for each visitor.

The journey begins with the “The Art of You”, a large-scale digital wall that reads visitor’s facial expressions as well as head, eye and mouth movements. Each expression correlates to a different color scheme, while eye blinks trigger energy lines to pass across the screen, generating custom art piece, a unique backdrop for insta-perfect shots.

Visitors can also look forward to a unique skin analysis experience with a reinvention of SK-II’s iconic Magic Ring skin analysis. Unlike typical skin scans which require direct facial contact, visitors can get their skin analyzed comfortably and remotely while sitting in individual booths.  An interactive skincare wall unlocks their skin analysis results with a mere read of their face. Visitors can also enjoy a personalized product browsing experience via a responsive digital interface at the Smart Beauty Bar and learn how they can achieve crystal clear skin. If visitors wish to purchase products, they can head to a unique projection mapping table that tracks their hand motions and allows them to add products real time into their digital shopping cart with a simple hand wave.

The Smart Packaging That Connects You  

In addition to the immersive skincare shopping experience, the Future X Smart Store also offers the new Facial Treatment Essence Smart Bottle.

SK-II’s signature product, SK-II Facial Treatment Essence, has over 90% PITERA, the miracle ingredient discovered over 38 years ago that has been helping users all over the world achieve crystal clear skin.

For the first time ever, the brand’s best-seller receives a new packaging feature that harnesses the Internet of Things (IoT) through a companion app that enhances users’ SK-II skincare regimen in the comfort of their own homes. Visitors can witness this innovation on display at the store.

The Future of Beauty Retail

The Future X Smart Store by SK-II signifies the brand’s first foray into retail innovation and the start of a global transformation to connect with a new generation of consumers who are yearning for more meaningful experiences with the brands they know and trust.

Through creating engaging “phygital” skincare experiences, SK-II hopes to take the intimidation and pressure out of shopping for skincare in the offline retail space and give control back to the consumer by giving her options to browse, shop and learn about her skin at her own pace and on her own terms.

Real- time insights and feedback collected will not only inform the future of brick and mortar retail, but also help to reimagine the power of data and technology to augment a consumer’s journey with a brand for a truly meaningful omnichannel shopping experience.

“The Future X Smart Store by SK-II, now debuting on a global stage of innovation in CES 2019, represents our commitment to make the holistic skincare experience engaging and pressure-free for consumers. This begins from the moment they step into the store until they are back home using the products to experience the power of Pitera,” shares Sandeep Seth, Vice President, Global SK-II.

“Emerging technologies such as A.I and facial recognition allow us to challenge existing retail norms and share our brand experience in the way that is the most meaningful to our consumer. She can experience our products and learn about her skin at her own pace without being watched, judged or pressured. Our journey with the Future X Smart Store is not about replacing humans with tech, but supplementing to create a better and more meaningful shopping experience for our consumers.  CES 2019 is the perfect space for SK-II to share our new experience-driven, “phygital” approach to skincare retail with the Future X Smart Store.”

Showcasing cutting-edge technologies and innovation, SK-II joins several other brands within the P&G portfolio exhibiting at CES this year. As the premiere space to preview what’s next in consumer technology, CES is the ideal place to reveal how P&G brands use deep consumer insights and breakthrough science to transform everyday life.   

About SK-II

For more than 38 years, SK-II has touched the lives of millions of women around the world by helping them to “Change Destiny” in skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera has become a special secret shared by celebrities such as Chloe Moretz, Tangwei, Ni Ni and Haruka Ayase for crystal clear skin.

For the latest news and in-depth information, please visit http://www.sk-ii.com .

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It was a first for Moretz to be photographed bare skin with no makeup by world-renowned Magnum Photos photographers – Christopher Anderson and Alessandra Sanguinetti. To offer the most authentic vision of bare skin beauty, there was also no skin retouching for all her photos in the #BareSkinProject. 

Moretz shared her journey of getting bare skin ready with SK-II’s signature Facial Treatment Essence, unfolding emotions of doubt, excitement, and pride in an intimate film –

In an interview with SK-II, Moretz opened up about her experience of being photographed with no make up for the first time with the #BareSkinProject:

What was your first reaction when you first found out about the #BareSkinProject?

It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent. I was a bit anxious as this would be the first time I’d be photographed without makeup, but I was incredibly excited to be included in the project.

What does going bare skin means to you?

As I grew up, I became more confident without makeup because I focused on taking care of my skin, starting with the basics. I now find so much beauty in the simplicity of bare skin. Putting your bare skin forward, into the world, should be something all women feel comfortable doing and through the #bareskinproject, we hope to make them more confident in doing so.

How do you think your fans will react to such campaign?

I think they will be excited about the authenticity of the project and the message of empowerment. This is such a naturalistic campaign and different from what I’ve done so far, which usually involves getting into character to become someone other than myself. With the #bareskinproject, it was really refreshing to just be me and to let natural beauty and glow shine through.

How did you prepare for the shoot? Do you see any change in your skin after using SK-II’s Facial Treatment Essence? Did using the product made you more confident during the shoot?

I started using SK-II’s Facial Treatment Essence in the day and at night to help my skin lock in moisture. I felt that SK-II’s Facial Treatment Essence has 100% helped my skin – I wake up with a natural tone and glow to my complexion. It has given me clear and glowing skin which made me feel so much more confident on set.

What was your experience like shooting for the #BareSkinProject and working with world famous Magnum Photos photographers – Christopher Anderson and Alessandra Sanguinetti?

It was a very exciting experience. From the video shoot to working with Christopher Anderson to working with Alessandra (Sanguinetti), each shoot was very different and multi-faceted. It was nice to be able to show my bare skin journey through the short film that showcases the whole shooting experience with the two photographers – Christopher and Alessandra. Both of them were really professional and fun to work with and I really enjoyed the process.

I think it’s great that a massive brand like SK-II is backing real raw beauty and allowing me to be completely bare skin and show who I am to the world on a global campaign level which I think is so shocking, incredible and exciting. It’s the right step forward in 2018 and personally, it felt very invigorating and freeing. I felt very confident after the shoot and I think even more so, I would wear my bare skin as a badge of honor now.

The #BareSkinProject is about inspiring women all over the world to embrace their natural bare skin beauty. What would you say to your fans who look up to you to encourage them to be confident in their natural bare skin?

Embrace who you truly are! You don’t need to hide behind anything, including makeup. You don’t have to follow societal norms. Take care of your mental and physical health. I find that mediation, yoga and a daily workout keeps me grounded, focused and helps with confidence.

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