Armani Beauty Celebrates the Year of the Tiger in Hainan

Armani Beauty is hosting a series of events across Hainan throughout January and February to celebrate the Year of the Tiger. The pop-up stores showcase the brand’s beauty pillar products, by using Bamboo at multiple touchpoints symbolizing strength and longevity.

A pyro drone show could be seen from the China Duty Free Mall in Haitang Bay on January, 22nd, 28th and February, 1st the New Year’s Day. The show included striking formations of bamboo, pillar products and festive greetings bringing a ‘New Year, New Strength’ message to life. At Lagardère Duty Free Mall, an immersive 3D LED wall animation using the same visuals was displayed.

The Armani Beauty products showcased in the pop-ups and highlighted during the pyro drone show and 3D animation includes Sì Passione, Lip Maestro, Crema Nera, Armani / Privé Thé Yulong and the My Armani to Go Cushion new plissé case.


Christine Schott Ledes
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