Covergirl x Pull Up for Change Supports Black Founders
COVERGIRL’s latest activation with Pull Up for Change —the organization focused on economic well-being of black communities worldwide, will be the first time COVERGIRL will participate in their Make It Black campaign with both limited edition product packaging and a donation.
As part of Make It Black’s mission to celebrate the beauty of black, 100% of the net proceeds of their Exhibitionist Stretch & Strengthen Mascara ($9, shades: Very Black, Black Brown, Very Black Water Resistant) and Exhibitionist 2HR Kohl Eyeliner ($8, shades: Very Black, Rich Brown, Charcoal) will go to support black founders.
In addition to the proceeds of the products, COVERGIRL is also donating $24K to their PUFC Impact Fund. The fund is dedicated to supporting early-stage Black founders to create a pipeline of products and ensure Black businesses are fostered. The focus of this fund is to issue grants to founders who are yet to raise any outside investment and will not require the businesses to pay it back.