NYSCC Suppliers’ Day 2026 Presents Fragrance: The Invisible Art
During this year’s NYSCC”s Supplier’s Day, I had the pleasure of moderating a panel on FRAGRANCE : The Invisible Art.
Panelists from across the sector joined me in addressing some of the most interesting issues, innovations and solutions facing the fragrance and beauty industry today.
Headlines are buzzing about younger generations’ fascination with the fragrance world. Thanks to social media, Millennials through Gen Alpha are driving an unprecedented fragrance boom.
Jenine Guerriero: Head of Marketing and Consumer Insights at Givaudan Fine Fragrance North America
Behind the Fragrance Boom brought together industry experts to unpack the trends, ingredients, and creative strategies driving this explosive growth. Presented by the American Society of Perfumers in collaboration with NYSCC, this panel, moderated by Conference Director Jenna Troyli, features Jenine Guerriero, the Head of Marketing and Consumer Insights at Givaudan, alongside Dorothy Chiapperino, the Director of Marketing at MANE, and Caroline Ornst, Sr. Director of Fragrance Development at dsm firmenich, leading up to World Perfumery Congress 2026.
Panelists shared how they’re translating cultural trends into compelling fragrances, why today’s market momentum is unlike anything before, and what it means for the future of the industry. The session also highlighted insights from the exclusive Spate x WPC 2026 Fragrance Trend Report.
Robert Fuller, Adjunct Professor at Muhlenberg College
Fragrance Oxidation and Magic Bullets
Oxidation is the most common stability issue in Fragrance Development. Led by Robert Fuller, Adjunct Professor at Muhlenberg College – where he oversees an active fragrance research program – discussed the tell-tale signs of fragrance oxidation (color changes, off-odors, pH drift, etc.) and the corresponding reaction mechanisms emphasizing how to address this issue. This topic brings up the concept of “Magic Bullet” technologies: specialty cocktails of stabilizers that are heavily promoted by fragrance companies to address these stability issues. And, some of these interesting ideas were presented.
With over 30 years experience in the industry at Colgate Palmolive, Firmenich and Johnson & Johnson in Product Development and Fragrance Application roles, Fuller also teaches at Rutgers, FIT (Fashion Institute of Technology) and Farleigh Dickinson colleges,
From Black Box to Glass Box: The Future of Fragrance Transparency
Ashlee Posner is the Founder and CEO of Lucent
Fragrance has historically operated as a protected black box, balancing creativity with secrecy. This talk examined how shifting expectations—from regulators, retailers, and consumers—are turning transparency into a competitive advantage rather than a risk. Attendees were given a clear view of what “responsible transparency” actually looks like in practice.
At Lucent, Posner is building the infrastructure for transparent, validated-safer fragrance development across CPG.
Amy Marks-McGee, Founder at Trendincite LLC
Scent Reimagined: Three Trends Shaping the Future of Fragrance
From reimagined gourmands to scent-infused products and AI-enabled creativity, fragrance innovation is rapidly expanding. Through marketplace examples and consumer insights, this presentation examined how these trends are shaping fragrance innovation.
The discussion was led by Trendincite Founder Amy Marks-McGee, an award-winning creative marketing professional. With over thirty years of experience within the fragrance and flavor industry at International Flavors & Fragrances, Noville, and Givaudan, she founded Trendincite, a fragrance and flavor consulting company, to help clients cull through, distill, and translate pertinent trend information into tangible products.
Fragrance Industry Trends
Addison Cain, Senior Insights & Marketing Lead at Spate
The way consumers discover and purchase fragrance has fundamentally shifted. Today’s fragrance enthusiast encounters scents through creator recommendations, algorithmic discovery, and social validation long before a single spritz. This session explored how TikTok drives experimentation and reveals purchase intent through the rise of TikTok Shop, Google captures comparison and consideration, and Instagram cements taste and identity. We also dove into Reddit’s role as a source of honest, community-driven fragrance insights. Drawing on Spate’s cross-platform consumer data, we unpacked the trends, notes, and brands gaining momentum in 2026 and explored how fragrance-as-identity is reshaping the category. Attendees left with a better picture of how consumers move from inspiration to purchase in today’s discovery-driven marketplace.
Led by Addison Cain, Senior Insights & Marketing Lead at Spate who has collaborated with major brands such as Procter & Gamble, L’Oréal, Estée Lauder, and Nestlé, and combines her deep understanding of consumer behavior with Spate’s data to deliver valuable, actionable insights for brands in the beauty, food & beverage, and wellness sectors.
Mark your calendars now for NYSCC Suppliers’ Day 2027 at the Javits Center in NYC on June 8-9, 2027.
