The Xuelei Fragrance Museum in Guangzhou has officially been certified by Guinness World Records as the largest fragrance museum in the world, a milestone that positions this new cultural landmark
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Pura, the authority in smart home fragrance that marries premium fragrance with innovative technology, announces its newest collaboration as an official brand partner with Pantone, the global color authority, to
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Sweet Tooth by Sabrina Carpenter is serving up a fresh, citrusy twist with its newest fragrance, Sweet Tooth Lemon Pie, joining the beloved collection of dessert-inspired scents. The release builds
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Barberino’s – Italy’s leading luxury men’s grooming brand, continued its international expansion with the opening of its store at Rockefeller Center, one of the world’s most iconic destinations. This is
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Global icon and powerhouse personality Shaquille O’Neal unveils his newest venture: a bold and sophisticated signature fragrance, Shaquille O’Neal. Designed to embody confidence and presence, the fragrance marks a major
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For more than six decades, Lilly Pulitzer has defined a uniquely American approach to style: effortless, vibrant, and unapologetically optimistic. For Spring/Summer 2026, the iconic American print house honors its
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