On October 22, 2019, at the IBM Think Summit in Frankfurt am Main, Symrise demonstrated how good a perfume can smell with the help of artificial intelligence. Symrise and IBM
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In Berlin, Symrise has tested innovative methods to create new scents. An artificial intelligence system (AI) developed in collaboration with IBM and called Philyra acted as a digital perfumer assistant.
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Achim Daub, Global President Scent & Care at Symrise, will present at the international summit on AI called AI Everything in Dubai on April 30 and May 1, 2019. — Reinforces
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