Coty – The Beauty Influencers https://www.thebeautyinfluencers.com Official Publication of The Beauty Influencer Association Mon, 08 Apr 2024 14:38:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.17 https://www.thebeautyinfluencers.com/wp-content/uploads/2019/06/cropped-IMG_7016-32x32.jpg Coty – The Beauty Influencers https://www.thebeautyinfluencers.com 32 32 Sabrina and Idris Elba are the new faces of Calvin Klein Eternity https://www.thebeautyinfluencers.com/2024/03/08/9488/ https://www.thebeautyinfluencers.com/2024/03/08/9488/#respond Fri, 08 Mar 2024 15:32:10 +0000 http://www.thebeautyinfluencers.com/?p=9488 Calvin Klein Fragrances has announced the newest additions to its ETERNITY portfolio with ETERNITY AROMATIC ESSENCE FOR WOMEN and ETERNITY AROMATIC ESSENCE FOR MEN. Continuing to build upon ETERNITY’s timeless […]

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Calvin Klein Fragrances has announced the newest additions to its ETERNITY portfolio with ETERNITY AROMATIC ESSENCE FOR WOMEN and ETERNITY AROMATIC ESSENCE FOR MEN.

Continuing to build upon ETERNITY’s timeless love story, the franchise returns with a duo of elevated and bold fougère fragrances linked by a unique coconut note. Feel the touch of intimacy. Inhale the scent of ETERNITY.

The next chapter of eternal love.

The new Calvin Klein ETERNITY campaign continues to celebrate romance. To introduce the new fragrances, Calvin Klein tapped an iconic power couple: actor, producer and musician Idris Elba alongside his wife, model and human rights activist, Sabrina Elba. In the striking imagery, shot by photographer Mert Alas, hands touch, eyes meet, lips inch closer. Channeling true intimacy, the newcampaign pays homage to the timelessness of the ETERNITY legacy—sensuality inspired by profoundconnection and the essence of desire.

Essence of ETERNITY.

Mane Perfumers Véronique Nyberg and Julie Massé have created ETERNITY AROMATIC ESSENCE FOR WOMEN modern and irresistible, a fresh, floral gourmand, which puts a modern twist on a floral fragrance. It opens with aromatic floral hints of lavender. At the heart, a sparkling coconut water accord unveils a vibrant gourmand, contrasted by an alluring dry down of sensual woods at the base.

 

Firmenich Perfumers Daphné Bugey and Frank Voelkl have created ETERNITY AROMATIC ESSENCE FOR MEN seductive, sultry and strong, it pays homage to the iconic ETERNITY fragrance pillar with a bold olfactive experience. A highly contrasted fougère gourmand, the fragrance opens with fresh juniper berry essence with woody and gin-like facets. At the heart, the radiance of cardamom adds a spicy quality balanced by a sweet and floral lavender note. The seductive warmth of comforting coconut adds a sexy gourmand twist.

 

To house the ETERNITY AROMATIC ESSENCE juices, the signature bottles and cartons have been reimagined with elevated codes and luxurious finishes. . Inspired by the vibrancy of gemstones, thescents are housed in a lacquered teal green glass bottle. Maintaining the shape and silver cap of theiconic original ETERNITY fragrances, it exudes sensuality.

 

Pricing and Availability

ETERNITY AROMATIC ESSENCE FOR MEN and FOR WOMEN will be available beginning March 2024 at Macy’s.

ETERNITY AROMATIC ESSENCE FOR MEN 100ml $149

ETERNITY AROMATIC ESSENCE FOR MEN 50ml $117

ETERNITY AROMATIC ESSENCE FOR MEN 30ml $90

ETERNITY AROMATIC ESSENCE FOR WOMEN 100ml $120

ETERNITY AROMATIC ESSENCE FOR WOMEN 50ml $98

ETERNITY AROMATIC ESSENCE FOR WOMEN 30ml $69

ETERNITY AROMATIC ESSENCE FOR WOMEN Pen Spray $34

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Coty Signs New Fragrance and Home Scent Partnership with Etro https://www.thebeautyinfluencers.com/2024/02/25/coty-signs-new-fragrance-and-home-scent-partnership-with-etro/ https://www.thebeautyinfluencers.com/2024/02/25/coty-signs-new-fragrance-and-home-scent-partnership-with-etro/#respond Sun, 25 Feb 2024 23:01:47 +0000 http://www.thebeautyinfluencers.com/?p=9457 Coty –one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, announced that it has signed a new agreement […]

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Coty –one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, announced that it has signed a new agreement with luxury Italian fashion house, Etro, to produce and distribute its signature fragrance lines and home scent collections beyond 2040. Coty and Etro will work together to explore new categories and innovations to grow the brand’s beauty portfolio.

The deal establishes a long-term partnership between Coty and Etro, one that is anchored in the companies’ shared values of innovation, exploration, community, and creativity. The new partnership further reinforces Coty’s reputation as the go-to partner for Fashion Houses and global brands looking to create or elevate their beauty portfolios.

Sue Nabi, Coty’s CEO, said: “We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business. This agreement further underscores Coty’s focus on fashion driven licenses with significant multi category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”

Fabrizio Cardinali, Etro’s CEO, added: “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.”

Coty will assume the development, production, and distribution of all Etro perfumes and fragrances. Etro’s signature fragrance lines, from Shantung to Paisley, are symbolic of Etro’s passion for fusing iconic aesthetic beauty with exquisite designs. This partnership will cement Etro’s position across established markets and categories, while actively driving expansion into new opportunities and segments by leveraging Coty’s expertise and global distribution footprint.

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New Gucci Guilty Campaign Stars A$AP Rocky https://www.thebeautyinfluencers.com/2023/03/04/new-gucci-guilty-campaign-stars-asap-rocky/ https://www.thebeautyinfluencers.com/2023/03/04/new-gucci-guilty-campaign-stars-asap-rocky/#respond Sat, 04 Mar 2023 22:04:12 +0000 http://www.thebeautyinfluencers.com/?p=9185 GUCCI BEAUTY LAUNCHES A NEW ERA OF #GUCCIGUILTY A$AP Rocky, Julia Garner and Elliot Page star in the new campaign dedicated to the House’s emblematic fragrances An ode to self-acceptance, […]

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GUCCI BEAUTY LAUNCHES A NEW ERA OF #GUCCIGUILTY

A$AP Rocky, Julia Garner and Elliot Page star in the new campaign dedicated to the House’s emblematic fragrances

An ode to self-acceptance, friendship, and love in all its forms, Gucci Guilty relaunches with a campaign that is both bold and tender at the same time. Led by Grammy Award-nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner, and Oscar- nominated actor, director, and producer Elliot Page. Shot by Glen Luchford, the campaign invites each of us home – a metaphorical place where we are free to accept who we are and let our authentic selves be seen.

Every encounter with the Gucci Guilty Pour Femme and Pour Homme fragrances extends a loving invitation to explore, create, and connect to our truest selves from the safety of our hearts. The iconic Gucci Guilty fragrances–fresh, complex, and uninhibited blends of enduring sensuality–continue to inspire new ways of living authentically.

The New Campaign

Rocky, Garner, and Page co-create a world of open-hearted bliss in the new campaign, set in a domestic setting where the three close in on magnetic moments of connection. They gaze at one another, dance, laugh, and cross the threshold of letting themselves be seen and accepted, creating an ambiance of ease and embracing all that comes up with curiosity and care.

In this space of imagination, they celebrate the countless iterations of love, embodying complete self-acceptance and showing how openness unleashes the purest form of expression.

The Fragrances

Gucci Guilty Eau de Parfum Pour Femme pulses with the rich, refreshing energy of liberation drawn from Mandora, Pink Pepper, Lilac, and Patchouli. Shimmering top notes of Mediterranean Mandora citrus sway with natural Bergamot and Pink Pepper, announcing the scent with luminosity and warmth. Lilac lures us into a blossoming heart of Violet, Rose, and Geranium. The scent deepens with a potent base of Amber and Patchouli.

A blend of pure magnetism and self-love, Gucci Guilty Eau de Toilette Pour Homme generates a deep sensuality and

Known as the original fragrance family created in perfumery, this modern icon breaks with convention through its unexpected use of spice and richness. Its irresistible harmony of subtlety and strength reveals itself through top notes of Italian Lemon and sparkling Pink Pepper, ushering us into an uplifting heart of Neroli, Orange Blossom, and French coincides with non-conventional fragrance-making using Orange Blossom

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Absolute, a scent traditionally used in female fragrances and known throughout history as a symbol of romance and innocence.

Lavender. A base of Patchouli, Leather, and Incense unwinds into the continuing embrace of Cedar Wood.

Also appearing in the campaign are Gucci Guilty Eau de Toilette Pour Femme – the original distinctive Amber Floral accord defined by Mandarin, Lilac and Patchouli notes; Gucci Guilty Eau de Parfum Intense Pour Femme – an Ambery Floral Woody fragrance that rewrites the Gucci Guilty Pour Femme signature’s essential core, elevating the juice to higher level of intensity; Gucci Guilty Eau de Parfum Pour Homme – a reinterpretation of the original scent with Chili Pepper and fresh Rose; and Gucci Guilty Parfum Pour Homme – an intense version of Gucci Guilty Pour Homme signature’s essential core.

The Packaging

Created to mirror each other in their sleek symmetry–from the House’s Interlocking G logo to the design’s deliberate duality of transparency and reflection–the Gucci Guilty bottles are crafted in shimmering gold for the Eau de Parfum Pour Femme and metallic gray for the Eau de Toilette Pour Homme.

Mirroring the fragrances within, the same design is reinterpreted in different shades and finishes in the other scents from the range. From Gucci Guilty Eau de Toilette Pour Femme’s rose gold flacon and the fully metallized Gucci Guilty Eau de Parfum Intense Pour Femme coming in a subtle bronze, to Gucci Guilty Eau de Parfum Pour Homme dressed in matte black and Gucci Guilty Parfum Pour Homme’s silhouette in a dark anthracite, the Gucci Guilty line encapsulates even more ways to express our truest selves.

The Line-Up

The fragrances from the Gucci Guilty family showcased in the new campaign are:

Gucci Guilty Eau de Toilette Pour Femme

Gucci Guilty Eau de Parfum Pour Femme
Gucci Guilty Eau de Parfum Intense Pour Femme

Gucci Guilty Eau de Toilette Pour Homme
Gucci Guilty Eau de Parfum Pour Homme
Gucci Guilty Parfum Pour Homme

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Art Director: Christopher Simmonds Photographer/Director: Glen Luchford

Make Up Artist: Thomas de Kluyver Hair Stylist: Paul Hanlon

 

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PHILOSOPHY’ s new purity made simple foam cleanser and pore minimizing serum https://www.thebeautyinfluencers.com/2022/09/03/philosophy-s-new-purity-made-simple-foam-cleanser-and-pore-minimizing-serum/ https://www.thebeautyinfluencers.com/2022/09/03/philosophy-s-new-purity-made-simple-foam-cleanser-and-pore-minimizing-serum/#respond Sat, 03 Sep 2022 20:48:51 +0000 http://www.thebeautyinfluencers.com/?p=8873 the story in 1996, philosophy launched a facial cleanser that simplified cleansing and makeup removal, purity made simple one-step facial cleanser. at the time, there were mild facial cleansers that […]

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the story

in 1996, philosophy launched a facial cleanser that simplified cleansing and makeup removal, purity made simple one-step facial cleanser. at the time, there were mild facial cleansers that existed, but very few that could actually remove makeup while still treating your skin with gentleness, making purity one of the first of its kind. over the years, it became the #1 facial cleanser in America1, garnering more than 11,000 5-star reviews. fast forward to today, the purity made simple franchise continues to grow and evolve with two new must-haves.

the news

when life is complicated, purity is simple. meet your new pore-fecting powerhouse duo: purity made simple pore purifying foam cleanser and purity made simple pore minimizing serum.

purity made simple pore purifying foam cleanser gives pores a clean slate, gently cleansing, purifying pores and leaving skin feeling comforted and conditioned, while purity made simple pore minimizing serum helps decrease the appearance of pores instantly and over time, for skin that looks balanced, perfected and makeup-optional.

using the new purity made simple pore purifying foam cleanser and purity made simple pore minimizing serum as a regimen with the purity made simple pore extractor face mask is clinically proven to decrease pore count in 7 days.

clear the way for clean, purified pores and radiant skin with purity made simple pore purifying foam cleanser. this multi-action cleanser instantly removes impurities from pores and leaves them visibly minimized in just one week.

formulated with papaya enzyme and glycolic acid, it helps deeply cleanse, tighten, and minimize the appearance of pores.

the results you can see:

  • ·86% felt their pores were cleansed of dirt and impurities instantly
  • ·skin is deeply purified and radiant
  • ·skin doesn’t feel dry or stripped

the how to:

  • pump and apply to damp face and neck, massaging for 30-60 seconds
  • rinse and follow with purity made simple pore minimizing serum and purity made simple ultra-light moisturizer
  • use am and pm

the ingredients:

  • an ideal blend of papaya enzyme and the optimal dose of glycolic acid to help deeply cleanse and reduce the look of visible pores
  • formulated without parabens, phthalates, formaldehydes, sls, sles, phenoxyethanol & BHT, vegan formula

purity made simple pore minimizing serum’s advanced formula works immediately and has sustained positive impact on skin—training pores to look their best and appear unclogged, tighter, and minimized over time.

the results you can see:

immediate positive impact on skin

  • clinically proven to instantly minimize pore appearance by 29%
  • clinically proven to minimize pore congestion

sustained positive impact on skin

  • 87% agree the serum trains pores to look minimized in 4 weeks
  • skin looks balanced, perfected and makeup-optional

the how to:

  • apply 1-2 pumps onto clean, dry face after using purity made simple pore purifying foam cleanser
  • gently press product into skin until absorbed. follow with purity made simple ultra-light moisturizer
  • use am and pm

the ingredients:

  • pharmaceutical grade salicylic acid to clarify and purify
  • lentil seed extract to help tighten pores·lilac extract and lemon myrtle extract to help limit excess and oxidation of surface sebum that may lead to clogged pores
  • formulated without phthalates, bht, phenoxyethanol, formaldehydes, ·formulated without phthalates, bht, phenoxyethanol, formaldehydes, sls, ehydes, sls, ethatol, vegan formula

where & when: philosophy.com and all philosophy approved retailers beginning august 1, 2022

  • purity made simple pore minimizing serum 1 oz, $39
  • purity made simple pore purifying foam cleanser 5 oz, $27

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Miley Cyrus Hits Gucci Town in Flora Fantasy Avatar Tour on Roblox https://www.thebeautyinfluencers.com/2022/08/07/miley-cyrus-hits-gucci-town-in-flora-fantasy-avatar-tour-on-roblox/ https://www.thebeautyinfluencers.com/2022/08/07/miley-cyrus-hits-gucci-town-in-flora-fantasy-avatar-tour-on-roblox/#respond Sun, 07 Aug 2022 20:02:30 +0000 http://www.thebeautyinfluencers.com/?p=8789 Gucci Beauty expands #FloraFantasy into the metaverse as Miley Cyrus becomes the first persona to appear as an avatar in Gucci Town on Roblox. The multi-platinum selling recording artist, songwriter, […]

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Gucci Beauty expands #FloraFantasy into the metaverse as Miley Cyrus becomes the first persona to appear as an avatar in Gucci Town on Roblox. The multi-platinum selling recording artist, songwriter, trailblazer, and face of Gucci Flora Gorgeous Jasmine campaign guides a new expression of the scent’s joy-fueled world with an immersive, virtual takeover.

Her #FloraFantasy anthem of imagination, self-expression and unbound freedom continues into this new dimension through digital adventures in Gucci Town, with content brought to life in partnership with game developer studio The Gang. Unveiled in May 2022, Gucci Town is the virtual destination on Roblox created for the growing global Gucci community. It represents a dynamic space for building connection through shared creative experiences, home to a community of like-minded individuals seeking the unexpected in the imaginative.

This immersive world now welcomes Miley’s avatar as an arbiter of play and discovery, leading quests, games, and interactive learning.

Gucci Town visitors can join scavenger hunts for magical “Flora” letters and win unexpected rewards, as well as unlock new surprises through Mini Game Heights. Additionally, on Selfie Way, all can strike a pose in the joyful scene of the latest Gucci Flora Gorgeous Jasmine campaign.

Users can also discover the fragrance in the virtual Gucci store. Modeled after real-life boutiques, it transports and inspires with a recreation of the physical Gucci Flora pop-up. And for those looking to accessorize the experience, visitors can purchase digital fragrance bottles as wearable backpacks to sport throughout the platform, while they explore the cheery world of Gucci Flora fragrances.

 

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Applauding Coty’s Newest PHILOSOPHY Amazing Grace Eau de Parfum Intense https://www.thebeautyinfluencers.com/2022/08/03/applauding-cotys-newest-philosophy-amazing-grace-eau-de-parfum-intense/ https://www.thebeautyinfluencers.com/2022/08/03/applauding-cotys-newest-philosophy-amazing-grace-eau-de-parfum-intense/#respond Thu, 04 Aug 2022 00:52:18 +0000 http://www.thebeautyinfluencers.com/?p=8725 THE  STORY In 1996, philosophy launched the iconic fragrance, amazing grace eau de toilette, a scent that transcends generations. for the past 25+ years, philosophy has stayed true to its […]

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THE  STORY

In 1996, philosophy launched the iconic fragrance, amazing grace eau de toilette, a scent that transcends generations. for the past 25+ years, philosophy has stayed true to its original goal: change the way women wear fragrance. our clean, easy-to-wear fragrances have always been formulated to inspire a greater sense of well-being, while leaving you smelling beautiful. amazing grace was designed to smell clean and feminine while calming the senses; never overpowering for people who have even the most sensitive sense of smell.

THE NEWS

Following the success of the original fragrance, philosophy expanded the amazing grace family with the newest addition, amazing grace eau de parfum intense, the most intense version of amazing grace. feel intensely amazing with longer-lasting version of philosophy’s iconic fragrance1 — a modern fragrance that keeps the clean floral and feminine DNA of amazing grace as its signature scent, with a unique fruity-floral facet, more intensity and exceptional staying power.

THE NOTES

the new amazing grace eau de parfum intense was designed with an abundance of pink notes including juicy red berries, a sustainably sourced rose absolute from Grasse, and our signature soft musk. the result: an intensely concentrated fruity-floral musk that’s feminine, modern and joyfully sweet; a feel-good scent so you can find your grace all day long.

top notes: wild strawberry, fresh raspberry, pink grapefruit, calabrian bergamot, neroli

middle notes: muguet, orange blossom, rose absolute, jasmine

base notes: orcanox, intense musk blend

THE CAMPAIGN

the new amazing grace intense campaign poses the question “what does grace mean to you?” by creating a platform for joyful and modern self-expression, empowering others to recognize grace in themselves and their surroundings. grace already exists in all of us, we just have to show it to the world. #findyourgrace

WHEN & WHERE · QVC beginning july 1, 2022 · philosophy.com, Macy’s and Ulta beginning august 1, 2022

amazing grace eau de parfum intense

available in:

4oz., $90

2oz., $68

0.5oz., $30

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Gucci Flora Gorgeous Jasmine Sings Notes of Flora Fantasy Featuring Miley Cyrus https://www.thebeautyinfluencers.com/2022/08/01/gucci-flora-gorgeous-jasmine-sings-notes-of-flora-fantasy-featuring-miley-cyrus/ https://www.thebeautyinfluencers.com/2022/08/01/gucci-flora-gorgeous-jasmine-sings-notes-of-flora-fantasy-featuring-miley-cyrus/#respond Mon, 01 Aug 2022 23:05:56 +0000 http://www.thebeautyinfluencers.com/?p=8711 PRESENTING GUCCI FLORA GORGEOUS JASMINE EAU DE PARFUM, THE NEW #FLORAFANTASY CHAPTER Enter a new dimension of unbound freedom with Gucci Flora Gorgeous Jasmine Eau de Parfum. Continuing the story […]

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PRESENTING GUCCI FLORA GORGEOUS JASMINE EAU DE PARFUM, THE NEW #FLORAFANTASY CHAPTER

Enter a new dimension of unbound freedom with Gucci Flora Gorgeous Jasmine Eau de Parfum. Continuing the story introduced with Gucci Flora Gorgeous Gardenia, this is the second fragrance to join the joy-fueled world of #FloraFantasy. Captured by artist Petra Collins, the new scent launches in August 2022 with a transporting campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus.

The #FloraFantasy Story

Debuting in 2021 with Gucci Flora Gorgeous Gardenia Eau de Parfum, the #FloraFantasy story journeys through a candy pink world filled with pop references and kawaii cuteness. Surrounded with flowers and fluffy animals, Miley Cyrus takes us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape. The embodiment of her generation, she speaks truth to self-expression, optimism and authenticity, drawing the viewer into an anime adventure.

Gucci Flora Gorgeous Jasmine Eau de Parfum

Gucci Flora Gorgeous Jasmine bursts with a radiant composition led by Grandiflorum Jasmine. Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of Gucci Flora Gorgeous Jasmine, resulting in an enlightened expression of this precious flower. Blended with base notes of Sandalwood and Benzoin, its soothing sensuality creates a skin imprint unique to the wearer. Its energy of inner joy is further lifted with optimistic notes of Mandarine Essence and Magnolia Accord, which infuse the scent with joyful serenity.

The Packaging

Inspired by the soothing power of the turquoise stone–often associated with hope and protection– its namesake shade cloaks the elongated bottle with a dream-like influence. Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inner inspiration for all who encounter it.

The Campaign

Shot by artist Petra Collins and once again fronted by Miley Cyrus, the latest #FloraFantasy campaign continues into a luminous, inner space. The fantasy unfurls in the bedroom–a state of true imagination, where all dreams begin. Here, the protagonist is at home with herself. She cozies up to her kitten and sinks into a daydream, leaning against the bedspread with a larger-than-life bottle of Gucci Flora Gorgeous Jasmine. A sunlit breeze from the window illuminates the room’s blues and pinks, while scenes tinted in pastel hues create the film’s surreal spirit and draw the viewer into an anime dream. #FloraFantasy

Pricing: The fragrance is available beginning August for $138 (100ml), $108 (50ml) and $82 (30ml) at Sephora.

Credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Petra Collins Makeup Artist: Thomas de Kluyver Hair Stylist: Paul Hanlon Music Credits: “Delicious” Written by Jacqueline Blake (PRS), Caroline Askew (PRS), Conall Ronan Fitzpatrick (PRS) Published by Wixen Music UK Ltd (PRS) Produced by Omer Fedi & Blake Slatkin Performed by Miley Cyrus

Music Credits: “Delicious” Written by Jacqueline Blake (PRS), Caroline Askew (PRS), Conall Ronan Fitzpatrick (PRS) Published by Wixen Music UK Ltd (PRS) Produced by Omer Fedi & Blake Slatkin Performed by Miley Cyrus

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New Campaign: Burberry Hero Starring Adam Driver https://www.thebeautyinfluencers.com/2022/08/01/new-campaign-burberry-hero-starring-adam-driver/ https://www.thebeautyinfluencers.com/2022/08/01/new-campaign-burberry-hero-starring-adam-driver/#respond Mon, 01 Aug 2022 16:12:03 +0000 http://www.thebeautyinfluencers.com/?p=8701 Burberry has introduced a new campaign for the latest fragrance joining the Burberry Hero family under the creative direction of Riccardo Tisci, Hero Eau de Parfum, starring Oscar-nominated actor, Adam […]

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Burberry has introduced a new campaign for the latest fragrance joining the Burberry Hero family under the creative direction of Riccardo Tisci, Hero Eau de Parfum, starring Oscar-nominated actor, Adam Driver.  

The campaign film is directed by by Jonathan Glazer and images photographed by Mario Sorrenti, captures an adventurous Adam Driver in the awe-inspiring beauty of the natural world, depicting what masculinity means today by embracing freedom of expression and the beauty of contradictions – how strength can be subtle, and emotions can empower. Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn, is a creature that represents strength.

 

The new Burberry Hero Eau de Parfum is a powerful scent featuring warm cedarwood, pine needles and incense. This new fragrance is inspired by a sense of exploration with a centered sensibility. The bottle’s modern, angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the iconic Burberry logo, featuring the Thomas Burberry Monogram, a reference to the founder of the house.

 

“My inspiration for Burberry Hero Eau de Parfum was my memory of the Landes forest, where pine trees grow close to the ocean. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sensual and crystalised resins included in the fragrance represent the power of reconnecting with your natural instinct.’” – Aurélien Guichard, Perfumer

 

Burberry Hero Eau de Parfum is available at Macys.com. See attached and below for the press release, imagery and credits.

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Queen Latifah Returns as the Newest COVERGIRL https://www.thebeautyinfluencers.com/2022/05/27/queen-latifah-returns-as-the-newest-covergirl/ https://www.thebeautyinfluencers.com/2022/05/27/queen-latifah-returns-as-the-newest-covergirl/#respond Fri, 27 May 2022 18:43:35 +0000 http://www.thebeautyinfluencers.com/?p=8523 COVERGIRL announced the return of Grammy award-winning and Oscar-nominated artist, producer, label president, author and entrepreneur Queen Latifah as the brand’s newest COVERGIRL. For more than a decade, Latifah partnered […]

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COVERGIRL announced the return of Grammy award-winning and Oscar-nominated artist, producer, label president, author and entrepreneur Queen Latifah as the brand’s newest COVERGIRL. For more than a decade, Latifah partnered with the brand to launch iconic makeup collections for the brand, including Clean Foundation and Outlast Lipcolor.

In January 2006, COVERGIRL collaborated with Latifah to pave the way for inclusive makeup to become mainstream, by creating one of the first lines in mass cosmetics made specifically for deeper skin tones. The Queen Collection changed the entire beauty landscape, as it encouraged other brands to expand their lines for women of color. COVERGIRL continues to include deeper shades in their collections such as their TruBlend Liquid Foundation collection, which has more than 50 different shades.

“It feels like a full circle moment to be back with my COVERGIRL family,” said Queen Latifah. “I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”“Bringing back Queen Latifah to the COVERGIRL family was a no-brainer for us. Latifah is one of the most powerful voices of our generation and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include products that help women and men of all ages and skin tones live their true selves with beauty that fit their needs. The future is big for COVERGIRL and Queen Latifah,” says Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL. Latifah will be the face of a yet-to-be-announced collection from COVERGIRL and will be joining the brand in a multi-year partnership.

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Calvin Klein CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold   https://www.thebeautyinfluencers.com/2022/04/30/calvin-klein-ck-everyone-eau-de-parfum-is-cradle-to-cradle-certified-gold/ https://www.thebeautyinfluencers.com/2022/04/30/calvin-klein-ck-everyone-eau-de-parfum-is-cradle-to-cradle-certified-gold/#respond Sat, 30 Apr 2022 17:34:13 +0000 http://www.thebeautyinfluencers.com/?p=8479 Coty Inc. and Calvin Klein Fragrances are excited to announce that CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold in all five critical areas of sustainability measured—the […]

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Coty Inc. and Calvin Klein Fragrances are excited to announce that CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold in all five critical areas of sustainability measured—the only fragrance currently on the market to have achieved this distinction.
Cradle to Cradle Certified® is the global standard for products that are safe and responsibly made, with performance verification across five categories:
  • Material Health: ensuring materials are safe for humans and the environment.
  • Product Circularity: enabling a circular economy through regenerative products, packaging and process design.
  • Clean Air & Climate Protection: protecting clean air, promoting renewable energy, and reducing harmful emissions.
  • Water & Soil Stewardship: safeguarding clean water and healthy soils.
  • Social Fairness: respecting human rights and contributing to a fair and equitable society.

To achieve Gold level certification, 100% of the ingredients in CK Everyone Eau de Parfum have been assessed and optimized to the Cradle to Cradle Certified material health requirements.

CK Everyone Eau de Parfum packaging is produced using recycled material – the glass contains 10% post-consumer recycled materials, and the carton contains 30% post-consumer recycled materials. The factory where CK Everyone Eau de Parfum is produced helps to protect clean air, and uses renewable energy either produced through on-site solar panels or the purchase of 100% certified renewable power.

“Coty has set ambitious clean and green roadmaps for the future. This notable and standard-setting sustainability recognition for CK Everyone Eau de Parfum is testament to our commitment to create Beauty That Lasts,” said Coty Chief Scientific Officer Dr. Shimei Fan. “I look forward to continuing to innovate and partnering with leaders like Calvin Klein and Cradle To Cradle Products Innovation Institute to create a more sustainable world.”

“We applaud Coty for setting a new standard with their first fragrance to be Cradle to Cradle Certified Gold: CK Everyone Eau de Parfum. It is a significant positive step in moving the beauty industry towards the universal use of products that are safe, circular and responsible,” said Dr. Christina Raab, President & CEO at the Cradle to Cradle Products Innovation Institute.

CK Everyone Eau de Parfum is a vegan formulation that contains 77% of ingredients from natural origins and is sourced with naturally-derived alcohol. The fragrance opens with a juicy freshness courtesy of an organic orange note from Mexico. At the heart of the fragrance, responsibly sourced Black Tea from Sri Lanka provides a powerful intensity.

This key ingredient continues the tradition of tea notes in the CK One family, paying homage to the green tea found in CK One and blue tea in CK Everyone Eau de toilette.

CK Everyone Eau de Parfum also contains responsibly-sourced ingredients from natural origin, including a very particular quality of Vetiver that perfume house Firmenich ethically sources from Haiti.

CK Everyone Eau de Parfum is available starting January 1, 2022 in select regions. The Cradle to Cradle Certification will be seen in store and also on e-commerce retailers.

The Cradle to Cradle Products Innovation Institute is dedicated to powering the circular economy through products and systems that have a positive impact on people and planet. Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for products, according to the world’s most advanced science-based measures, that are safe, circular and responsibly made. Future-focused designers, brands, retailers and manufactures around the world use these standards when innovating new materials and products. The Institute is headquartered in San Francisco, California and Amsterdam, the Netherlands.
Visit c2ccertified.org for more information.

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