How Brands and Instagrammers Can Spot Fake Influencers
Many influencers on Instagram are just like the Wizard of Oz. They huff and puff, put on a big display to impress you with their social media numbers… followers, engagement,
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Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Is an #InstagramPurge Next?
Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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Have We Reached the High-Water Mark with Fake Followers? #TwitterPurge
This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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