On October 22, 2019, at the IBM Think Summit in Frankfurt am Main, Symrise demonstrated how good a perfume can smell with the help of artificial intelligence. Symrise and IBM
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In Berlin, Symrise has tested innovative methods to create new scents. An artificial intelligence system (AI) developed in collaboration with IBM and called Philyra acted as a digital perfumer assistant.
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Developed based on consumer behavior together with the sensibilities of the perfumers, these fragrances bring together unusual and surprising combinations The long-awaited time by the beauty world has finally
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IBM Research has been working with Symrise —one of the world’s leading suppliers of fragrances, to create an AI (Artificial Intelligence) system for creating new scents. Internally called Philyra, this
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