It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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