Fashion Mingle’s: Influencers Unscripted
On Weds, Sept 5th, Fashion and Beauty Influencers and Social Media Experts gathered at LIM College in Manhattan during NYFW for a panel discussion on issues affecting this growing industry
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Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Is an #InstagramPurge Next?
Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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Influencers Are In The Sweet Spot As the Beauty Industry Undergoes A Makeover
Do you know what’s happening right under your nose? Unless you’re totally unplugged on a beautiful Greek island soaking up the sun, you can probably sense the fundamental changes re-shaping
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Online privacy is THE big deal right now
Everybody’s talking about it, especially in corporate boardrooms… and for good reason. The Cambridge Analytica scandal exposed how social networks have been reaping the benefits of using our personal data
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