2018 Perfumed Plume Awards Finalists Announced

Photo of Mary Ellen Lapsansky, Mane’s Westly Morris and Lyn Leigh

The Finalists for the 2018 Perfumed Plume Awards were announced this week by Co-Founders Mary Ellen Lapsansky and Lyn LeighMANE executives Westly Morris and Miranda Gordon congratulated the finalists. Guests included Sheherazade Chamlou of Verescence; Bart Schmidt, Brands with Purpose; Karl Bradl, Founder of Aedes Perfumery; Mindy Yang, Rhona Stokols & Darryl Do of Perfumariē and others.

2018 PERFUMED PLUME AWARDS

FINALISTS

SCIENCE OF SCENT STORIES IN MAINSTREAM MEDIA

MAGAZINES/NEWSPAPERS (PRINT AND DIGITAL)

The criteria for judging: psychological benefits of fragrance usage; original, creative and unique style; and, written in a ‘consumer friendly’ manner

CaFleureBon “Scent and Healing: The Transformative Power of Perfume” by Ida Meister, Art Direction by Michelyn Camen

Racked “Here’s Why Perfume Descriptions Are Never About Smell” by Elyse Hauser

VISUALIZATION OF SCENT STORIES – OVERALL DESIGN PRESENTATION

The criteria for judging: design concept; how design relates to content

ELLE Magazine “Dream Catchers” by April Long

SCENTURY “ATUM EscENTIALS 2017: Rebel Scents” from Helder Suffenplan, Photography by Adam Goodison, Set Design by Pernilla Löfberg and Stephanie Webb

SCENTURY “SUMMER EscENTIALS 2017,” Photography by Per Zennström, Art Direction by Helder Suffenplan

SCENT STORIES IN MAINSTREAM MEDIA – PRINT

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

ELLE Magazine “This is Your Brain on Vetiver” by April Long

Preservation in Print “Heaven Scent” by Danielle del Sol

Raquet Magazine “Scent, Memory” by Rachel Syme

DIGITAL MEDIA (BLOG POSTINGS, WEBZINES, DIGITAL MAGAZINES)

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

Atlas Obscura “Ann Haviland, Forgotten Mastermind of the Signature Scent” by Jessica Murphy

Basenotes “Fragrance Spring Cleansing” by Marian Bendeth

CaFleureBon “Perfume Signatures: Edmond Roudnitska, The Greatest Perfumer of the 20th Century” by Michelyn Camen and Mark Behnke

Keap Matchbook Blog “Fragrance Transparency: Natural VS Synthetics” by Stephen Tracy and Christophe Laudamiel

Keap Matchbook Blog “Fragrance Transparency: The Incredible Artistry Behind The Creation of a Fragrance” by Stephen Tracy + Christophe Laudamiel

Mindmarrow “Copyright and the Five Senses | How to See Smell as an Artistic Expression” by Catherine Haley Epstein

Perfume in Progress “The Fragrance Creation Process: From Inspiration To Release” by Laurie Erickson

The Fragrant Journey “Travels In India: Part Three” by Cynthia Lesiuk

Katie Cheng
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