2018 Perfumed Plume Awards Finalists Announced
Photo of Mary Ellen Lapsansky, Mane’s Westly Morris and Lyn Leigh
The Finalists for the 2018 Perfumed Plume Awards were announced this week by Co-Founders Mary Ellen Lapsansky and Lyn Leigh. MANE executives Westly Morris and Miranda Gordon congratulated the finalists. Guests included Sheherazade Chamlou of Verescence; Bart Schmidt, Brands with Purpose; Karl Bradl, Founder of Aedes Perfumery; Mindy Yang, Rhona Stokols & Darryl Do of Perfumariē and others.
2018 PERFUMED PLUME AWARDS
FINALISTS
SCIENCE OF SCENT STORIES IN MAINSTREAM MEDIA
MAGAZINES/NEWSPAPERS (PRINT AND DIGITAL)
The criteria for judging: psychological benefits of fragrance usage; original, creative and unique style; and, written in a ‘consumer friendly’ manner
CaFleureBon “Scent and Healing: The Transformative Power of Perfume” by Ida Meister, Art Direction by Michelyn Camen
Racked “Here’s Why Perfume Descriptions Are Never About Smell” by Elyse Hauser
VISUALIZATION OF SCENT STORIES – OVERALL DESIGN PRESENTATION
The criteria for judging: design concept; how design relates to content
ELLE Magazine “Dream Catchers” by April Long
SCENTURY “ATUM EscENTIALS 2017: Rebel Scents” from Helder Suffenplan, Photography by Adam Goodison, Set Design by Pernilla Löfberg and Stephanie Webb
SCENTURY “SUMMER EscENTIALS 2017,” Photography by Per Zennström, Art Direction by Helder Suffenplan
SCENT STORIES IN MAINSTREAM MEDIA – PRINT
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information
ELLE Magazine “This is Your Brain on Vetiver” by April Long
Preservation in Print “Heaven Scent” by Danielle del Sol
Raquet Magazine “Scent, Memory” by Rachel Syme
DIGITAL MEDIA (BLOG POSTINGS, WEBZINES, DIGITAL MAGAZINES)
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information
Atlas Obscura “Ann Haviland, Forgotten Mastermind of the Signature Scent” by Jessica Murphy
Basenotes “Fragrance Spring Cleansing” by Marian Bendeth
CaFleureBon “Perfume Signatures: Edmond Roudnitska, The Greatest Perfumer of the 20th Century” by Michelyn Camen and Mark Behnke
Keap Matchbook Blog “Fragrance Transparency: Natural VS Synthetics” by Stephen Tracy and Christophe Laudamiel
Keap Matchbook Blog “Fragrance Transparency: The Incredible Artistry Behind The Creation of a Fragrance” by Stephen Tracy + Christophe Laudamiel
Mindmarrow “Copyright and the Five Senses | How to See Smell as an Artistic Expression” by Catherine Haley Epstein
Perfume in Progress “The Fragrance Creation Process: From Inspiration To Release” by Laurie Erickson
The Fragrant Journey “Travels In India: Part Three” by Cynthia Lesiuk
