L’Oréal USA Announces Appointment of Nathalie Gerschtein as President, Consumer Products Division

L’Oréal USA announced the appointment of Nathalie Gerschtein as President, Consumer Products Division, L’Oréal USA, effective March 1, 2019.

Gerschtein joined L’Oréal USA in June 2018 as President, Maybelline New York, Garnier and essie. She has been with the L’Oréal Group for 17 years. Gerschtein started her career in France within the L’Oréal Paris brand, and has held several key positions within L’Oréal’s Consumer Products Division, including Garnier brand marketing for the European zone and General Manager of L’Oréal Paris and Garnier in India. In 2013, Gerschtein became head of the Consumer Products Division in Thailand and then Country Manager, a position she held until moving to the U.S.

“Nathalie’s business acumen and vast experience within the Consumer Products Division will be a critical asset in driving strong acceleration of our omni-channel strategy,” said Frédéric Rozé, President and Chief Executive Officer of L’Oréal USA and Executive Vice President of the Americas Zone. ”Her expertise in eCommerce, her vision to reinvent the in-store environment and her deep knowledge of the very strategic skincare category make Nathalie the perfect candidate to realize the modern, strategic direction of the Consumer Products Division in the U.S.”

Gerschtein succeeds Michel Brousset who has decided to pursue personal entrepreneurial activities outside of the L’Oréal Group.

“I would like to thank Michel Brousset for his leadership over the past three years as the Consumer Products Division evolved its go to market strategy. Michel has enhanced our customer partnerships and set the Division on a strong course for continued business acceleration in the future,” said Rozé.

To succeed Gerschtein, L’Oréal USA has appointed Alanna McDonald as President, Maybelline New York, Garnier and essie. McDonald is currently President, L’Oréal Canada Consumer Products Division. In her new role, McDonald will oversee all aspects of business leadership on the portfolio of brands and is responsible for accelerating their growth in the U.S. market.


L’Oréal USA is the largest subsidiary of the L’Oréal Group, the world’s leading beauty company. L’Oréal USA manages a portfolio of more than 30 iconic beauty brands, including Garnier, Giorgio Armani Beauty, Kérastase, Lancôme, La Roche-Posay, L’Oréal Paris and Yves Saint Laurent Beauté. L’Oréal USA also serves as the international hub for the product development and marketing strategy for L’Oréal’s 21 American brands: AcneFree, Ambi, Baxter of California, Carol’s Daughter, CeraVe, Clarisonic, Dermablend, essie, IT Cosmetics, Kiehl’s, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, Pureology, Ralph Lauren Fragrances, Redken, Seed Phytonutrients, Softsheen-Carson, SkinCeuticals and Urban Decay. Generating more than $7 billion in sales annually, L’Oréal USA is committed to growth through sustainable innovation, driven by the company’s Sharing BeautyWithAll ambition for sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 14 states, including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington. For more information, visit www.lorealusa.com or follow us on Twitter, Facebook and Instagram @LOrealUSA.

Christine Schott Ledes
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