YSL Beauté x Shilla Duty Free Travel Retail Pop-up at Hong Kong Airport

Yves Saint Laurent Beauté and Shilla Duty Free have created the first-ever “Make it Yours” pop-up in Travel Retail at Hong Kong International Airport. Featuring the celebrated Rouge Pur Couture lipsticks and Mon Paris fragrances, this first-in-class personalized shopping experience for travelers started end of April and will end on May 22, 2019.

In order to offer a seamless 360o personalized beauty journey, the “Make it Yours” pop-up features a spectacular circular retail design, tailor-made for Shilla Duty Free. It all begins with the Rouge Pur Couture lipstick journey that offers customers a wide range selection of over twenty lip shades, six limited edition lipstick caps, customization of name, engravement and a choice of exquisite gift boxes as a final touch. The journey of personalization continues with the radiantly beautiful fragrance Mon Paris: Eau de Parfum, Eau de Toilette, Couture and the brand new Mon Paris Floral. Customers can have the name of their love engraved on their favorite fragrance and finished to perfection with the limited edition heart and arrow lavalieres in a choice of four colors: fuchsia, pink, nude or red. The 360o beauty experience continues with a three-minute flash service provided by a professional Yves Saint Laurent Beauté makeup expert, which is available in all Travel Retail Asia Pacific stores.

“We want to create an elevated, compelling and memorable experience that is relevant to every customer. The ‘Make it Yours’ pop-up reflects our ambition to connect travellers all over the world with Yves Saint Laurent Beauté, and reinforce our position as a loved brand,” says Emily Coleman, General Manager at Yves Saint Laurent Beauté.

“We are pleased to partner with a leading international makeup giant like Yves Saint Laurent to showcase their brand excitement at this specially designed pop-up; and we are extremely proud and excited to unveil the first big promotion collaboration between Yves Saint Laurent Beauté and Shilla Hong Kong International Airport in our North shop Curated Zone,” said Mr. Changha Shin, Managing Director of Shilla HKIA.

Stay tuned for the next pop-up from Yves Saint Laurent Beauté, which will be staged, in Haitang Bay in June!