Puig Announces Partnership with Charlotte Tilbury

Photo courtesy of Puig

Charlotte Tilbury – the British iconic luxury makeup and skincare brand launched in 2013, joins Puig, the family-owned, fashion and fragrance company based in Barcelona. Puig will acquire a majority stake in the company alongside its founder who will rollover a significant minority stake. Charlotte Tilbury, herself, will continue as Chairman, President and Chief Creative Officer of the company and Demetra Pinsent will remain as CEO. BDT Capital , a merchant bank that provides family- and founder-led businesses with long-term capital, will invest alongside Puig and hold a minority stake.

Puig and Charlotte Tilbury, two privately owned companies, have a strong connection through their shared core values, including creative storytelling, an entrepreneurial mindset and a sincere passion for empowering people through beauty.

The acquisition of a majority stake in Charlotte Tilbury will add an established and rapidly-growing makeup and skincare brand to Puig existing portfolio of fashion, fragrance and luxury beauty brands. The entry of a brand as compelling as Charlotte Tilbury, with a solid product portfolio and strong digital capabilities, will reinforce Puig position in the category and make Puig a strong three-axis global competitor in the luxury beauty category. Charlotte Tilbury also will be able to access Puig global footprint and operations to expand its worldwide presence.

Christine Schott Ledes
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