Saweetie is the New MAC Girl

M•A•C Cosmetics has introduced its newest Global Brand Ambassador, Saweetie. Known for her icy visuals and boastful flows that make her the modern art of influence and dubbed “content queen,” Saweetie is a leader of the female rap renaissance and now the latest M•A•C Girl to join the brand in a long-term global capacity. 

Saweetie 

As M·A·C’s Global Brand Spokesperson, Saweetie will contribute her wit and beauty as the face of M·A·C’s upcoming renowned collections and key campaigns. In addition, Saweetie will work with M·A·C Makeup Artists to showcase her signature looks, beauty secrets and lifestyle with M·A·C fans. Fans can see Saweetie’s first piece of content for the brand HERE and follow @maccosmetics on IG for more updates from this powerhouse duo to come.

On Friday, September 10th, John Demsey & MAC Cosmetics hosted an event at the Boom Boom Room in New York City to celebrate the announcement. The event was attended by Saweetie, Ashley Benson, Achieng Agutu,, Alexis Ren, Alton Mason, Duane Henry, Ellen Von Unwerth, Harris Reed, Laura Love, Law Roach, Leomie Anderson, Lori Harvey, Luke Gilford, Madison Bailey, Maye Musk, Nellie Partow, Noor Tagouri Olivia Ponton, Patrick Ta, Paul Wesley, Pritika Swarup, RJ King, Shaun Ross, Ty Hunter, Wolftyla, Zara Rahim, among others. See here for event images.

The Estée Lauder Companies Group President John Demsey, Saweetie and Drew Elliot, SVP, Global Creative Director, M·A·C Cosmetics. (Photos: Sansho Scott/BFA.com)

“Saweetie is one of those people that truly does it all – musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on – she is an extreme talent and is relatable…she is all of our ‘best friends’” said Drew Elliott, SVP, Global Creative Director, M·A·C Cosmetics. https://www.instagram.com/p/CTpRiFXAFP9/“Saweetie’s message of self-confidence and female empowerment is the perfect match for a brand like M•A•C that has always embraced unapologetic self-expression with open arms!  She has always loved our products, she told me she has swallowed pounds of M·A·C lip gloss in her life. Saweetie IS a M·A·C girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it.  I’m obsessed.”

Christine Schott Ledes
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