A Kardashian fragrance from Luxe Brands

Khloé Kardashian has launched her first signature fragrance, XO Khloé in partnership with Luxe Brands.

XO Khloé by Khloe Kardashian

A floral scent which comprises crystallised rose petals, orange blossom water, praline, musk and white wood, the scent was created by perfumers Alberto Morillas and Clement Gavarry of dsm-firmenich.

Tony Bajaj, CEO of Luxe Brands, said in a statement that he is “honored” to partner with Kardashian. “Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”

XO Khloé is currently available at Harrod’s London for £75 for 100ml. It also debuted in the U.S. at Ulta Beauty on December 1 in time for the holiday sales season.

 

Meredith Schott
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