Bond No 9 Celebrates Manhattan’s Artistic Heritage with Bond Number One.
Call it Abstract Expressionism: classic white musk meets a dynamic new spin.
THE INSPIRATION
When Bond No. 9 opened its flagship in 2003, the pioneering Founder Laurice Rahmé admired the potential of this small, eclectic downtown street and neighborhood. Many residents in the area had been working artists who had moved there during the thriving 1970s art era (including Bruce Williams and Robert Mapplethorpe), and while Bond Street was not quite yet the elegant, refined destination it now is, the bourgeoning fragrance boutique shared a very cool neighbor: the iconic Blick Art Materials store was located a stone’s throw down the street at #1 Bond Street.
In the undisputed “art capital of the world,” professional artists and students alike made the pilgrimage to Blick on Bond until 2022 when it finally closed shop and moved further downtown near Canal Street. Still, the original artistic heritage of Bond Street is forever infused in its cobblestone streets. Originally constructed as The Robbins and Appleton Building, #1 Bond Street was built in 1879-1880, designated a landmark in 1979, and added to the National Register of Historic Places in 1982. Designed by architect Stephen Decatur Hatch, the ornate cast iron façade is a striking example of Second Empire style and emblematic of the creative architectural variety that embodies both the historic and futuristic on Bond Street.
Inspired by this blend of old and new, Bond Number One takes the enduringly popular white musk note—regarded as one of the most sensual and grounding scents—and artfully remixes it for the 21st century in a novel hierarchy that instantly feels classically comforting and yet, ephemeral in its eternal romance.
THE COMPOSITION
“The fine arts have always been important to us as a brand,” says Rahmé, who is continuously inspired by NYC’s world-class galleries, museums, and the latest exhibitions they host. “Not a day goes by that you can’t experience amazing art in New York.”
Bond No.9 collaborated with a true artist—Senior Perfumer Vincent Schaller of DSM-Firmenich—to reinvent white musk for today’s discerning fragrance connoisseur. Number One is first and foremost sensual: the top notes open with fresh Italian bergamot and the dreamy, intoxicating florals of ylang ylang. Residing in the very heart is white musk, soft and animalic, always formidable yet infinitely wearable. Flanked by sultry Bulgarian rose, sexy jasmine petals, and warm Brazilian tonka bean, this center epitomizes elegance. For the bottom notes, decadent Madagascar vanilla, spicy Indonesian patchouli, and creamy cashmere wood make for an artful combination that elevates white musk into a true masterpiece.
THE PACKAGING
How to house Bond Number One’s distinctly artistic temperament? A rich purple—the hue a painter creates by mixing fiery red and deep blue—accented with decorative croc motif and gold lettering seems fitting for this royally layered scent.
SUSTAINABILITY
Responsible packaging is a pillar of Bond No. 9, and we strive to offer consumers the option to choose without having to compromise on luxury.
Bond No. 9’s iconic Silhouette Bottle is 100% recyclable and uses 50% recycled cullet during the manufacturing process.
AVAILABILITY
Bond Number One arrives on counter September 15, 2024, and will be sold at Bond No. 9 New York and Miami Boutiques, Bloomingdales and select Neiman Marcus stores, Harrods UK, Selfridges UK and www.bondno9.com
Eau de parfum, 100 ml, $460.
