The Estée Lauder Companies Inc. has announced the appointment of Madeleine Boyd as Senior Vice President, Global Brand Communications, effective July 20, 2026. As part of the company’s continued efforts to strengthen how its brands better connect with consumers,  Boyd will establish and lead a newly integrated Global Brand Communications team. In this role, she will ensure the company’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. She will also strengthen creator engagement, helping

dsm-firmenich has announced the promotion of two of its most accomplished talents, Marie Salamagne and Frank Voelkl, to the prestigious rank of Master Perfumers. These appointments, the first announced in Fine Fragrance since 2016, underscore the rarity and highly selective nature of this distinction within dsm-firmenich.   Recognition at the Highest Level of Perfumery The title of Master Perfumer is reserved for a select group of fragrance creators whose careers, perseverance, character and impact have profoundly shaped contemporary perfumery. An exceptional distinction, it represents the culmination of years of dedication,

Florence Pugh has joined Max Mara as the face of its new fragrance.Following the fragrance licensing agreement signed in July 2024, Shiseido and Max Mara have announced Florence Pugh as the face of their new Max Mara fragrance, set to launch in August 2026.The Academy Award–nominated British actress has quickly established herself as one of the most compelling talents of her generation. Known for her versatility and emotional intensity, she has received international acclaim for her performances in independent cinema, including Lady Macbeth, Little Women — which earned her an