Fashion Mingle’s: Influencers Unscripted
On Weds, Sept 5th, Fashion and Beauty Influencers and Social Media Experts gathered at LIM College in Manhattan during NYFW for a panel discussion on issues affecting this growing industry
Continue ReadingOn Weds, Sept 5th, Fashion and Beauty Influencers and Social Media Experts gathered at LIM College in Manhattan during NYFW for a panel discussion on issues affecting this growing industry
Continue ReadingAll eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
Continue ReadingIt seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
Continue ReadingTraditional celebrities have long enjoyed the perks of endorsing prestigious beauty brands, but those days are swiftly coming to a close. The market is shifting and younger consumers with growing
Continue ReadingSmart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
Continue ReadingThis week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
Continue ReadingAre Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
Continue ReadingBeauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
Continue ReadingDuring the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
Continue ReadingBeauty’s Transparent Future A Summary of FIT’s Class of 2018 Capstone Research Presentations By Mary Palmieri, Founder, The Beauty Marketplace On Wednesday, June 13, 2018, in an event titled, “Transparent
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