Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
Continue Reading
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
Continue Reading
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
Continue Reading
Beauty’s Transparent Future A Summary of FIT’s Class of 2018 Capstone Research Presentations By Mary Palmieri, Founder, The Beauty Marketplace On Wednesday, June 13, 2018, in an event titled, “Transparent
Continue Reading
The beauty industry is still reeling as it undergoes its make-over. People, institutions and publications long regarded as “influential” are losing their foothold while social media influencers, step into the
Continue Reading
This week on Influencer Issues, we want to feature the mother-daughter team who are the founders of Womaze —a free app dedicated to amplifying women’s voices and sharing wisdom in a
Continue Reading
In April 2017, a shock wave was felt through the influencer marketing industry. The Federal Trade Commission (FTC) issued 90 letters to influencers and marketers stating that “influencers should clearly
Continue Reading
Do you know what’s happening right under your nose? Unless you’re totally unplugged on a beautiful Greek island soaking up the sun, you can probably sense the fundamental changes re-shaping
Continue Reading
Everybody’s talking about it, especially in corporate boardrooms… and for good reason. The Cambridge Analytica scandal exposed how social networks have been reaping the benefits of using our personal data
Continue Reading