Fashion Mingle’s: Influencers Unscripted
On Weds, Sept 5th, Fashion and Beauty Influencers and Social Media Experts gathered at LIM College in Manhattan during NYFW for a panel discussion on issues affecting this growing industry
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The Prickly Subject of PNR: Paid Negative Reviews
All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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IGTV: Instagram Gives Beauty Influencers a Reason to Stick Around
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
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Influencers Are In The Sweet Spot As the Beauty Industry Undergoes A Makeover
Do you know what’s happening right under your nose? Unless you’re totally unplugged on a beautiful Greek island soaking up the sun, you can probably sense the fundamental changes re-shaping
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Online privacy is THE big deal right now
Everybody’s talking about it, especially in corporate boardrooms… and for good reason. The Cambridge Analytica scandal exposed how social networks have been reaping the benefits of using our personal data
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