How Brands and Instagrammers Can Spot Fake Influencers
Many influencers on Instagram are just like the Wizard of Oz. They huff and puff, put on a big display to impress you with their social media numbers… followers, engagement,
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The Prickly Subject of PNR: Paid Negative Reviews
All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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IGTV: Instagram Gives Beauty Influencers a Reason to Stick Around
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
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Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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