Unilever Lays Groundwork for Purpose-Led Approach to Working with College Athletes with First Campaign from Degree Deodorant Degree Deodorant will partner with college athletes to inspire people to “break limits” Commits
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Cosmetics and personal care products leaders representing 59 countries traveled to join executives, innovators, and other industry professionals for the 2019 Personal Care Products Council’s (PCPC) Annual Meeting. In addition to
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CVS Pharmacy, the retail division of CVS Health has made significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and
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Cosmetic Executive Women (CEW) Honors Seven Industry Leaders Annual Achiever Awards Celebrate Beauty MVPs and Inspire Future Leaders On Friday, September 21st, Cosmetic Executive Women (CEW) celebrated the accomplishments of
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It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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