Art of Packaging Awards benefits Pratt

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Pratt Institute — a renowned New York City based college that educates creative thinkers from around the world, welcomed guests at its Art of Packaging Awards Dinner, a glamorous annual event that celebrates excellence in packaging design. The gala dinner, which was held May 22at a private club in Manhattan, raises funds that benefit the Marc Rosen Scholarship Fund for Packaging by Design at Pratt Institute which attracts leading companies and executives from the multi-billion-dollar cosmetics industry.

Emceed by model Carol Alt, the event marked 29 years of the Fund that has helped raise more than $3.5 million in scholarships for graduate packaging design students at Pratt. Groupe Pochet Executive Board President Irene Gosset and Managing Director Tristan Farabet accepted the Art of Packaging Award.

Pratt Institute President Frances Bronet introduced them. The Art of Packaging Award is presented annually to a beauty industry company or individual that has excelled in the art form of package design. Groupe Pochet joins previous recipients including Batallure Beauty, Aramis & Designer Fragrances, Estée Lauder, Avon, Bath & Body Works, Calvin Klein, Clinique, Coty Inc., Coty Prestige, Dior Beauty, Inter Parfums, Lancôme, M·A·C, Mary Kay Inc., P&G Prestige, Procter & Gamble, Ralph Lauren Fragrances, and Shiseido.

Special guests included: Actress Arlene Dahl; Artist Jean Charles de Castelbajac; Eric Vanin of Qualipac America; Gail Boye of Shiseido; Theo Spilka ofFirmenich; Helen Murphy ofThe Estee Lauder Companies, Linda Levy of The Fragrance Foundation; Linda Villalobos of LuxePack; Pete Born of WWD; Wes Morris of MANE; Olga Bursac of Luigi Bormioli; Sue Philips; Henri de Monclin; and others.

Rosen teaches a course on cosmetic and fragrance package design where students are challenged to create a perfume bottle prototype, a scent card, box, shopping bag, and advertisement. To date, the Fund has provided scholarships to more than 100 Pratt students, many of whom have become industry leaders.

This year, Packaging Design student Hadar Kfir received the Marc Rosen Scholarship for Packaging Design, a full tuition scholarship.

The 2018 student merit award recipients, whose fragrance packaging design work was on display at the event, are: Huei Tai Chen; Hyewon Im; Hyeryun Nam, and Pandara Chanyatanavut.

Photo credit: Andrew Werner

About Pratt Institute:

Founded in 1887, Pratt Institute is a global leader in higher education dedicated to preparing its 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information, and liberal arts and sciences. Located in a cultural hub with historic campuses in Brooklyn and Manhattan, Pratt is a living lab of craft and creativity with an esteemed faculty of accomplished professionals and scholars who challenge their talented students to transform their passion into meaningful expression.

Christine Schott Ledes
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