ATELIER COLOGNE opens its first pop-up Travel Retail at LAX
Atelier Cologne has opened its very first pop-up in Travel Retail Americas.
June is a unique month for the brand Atelier Cologne in TRAM, with its first pop-up event opening in Los Angeles. A unique experience for passengers to discover the Colognes Absolues — fragrances of character, born out of nature.
Los Angeles International Airport welcomed Atelier Cologne in a 10sqm space to bring its magic to the TBIT DFS Store.
For the first time, the brand was invited to one of the top three airports in the Americas with the highest Chinese passenger footfall. Travelers were able to discover a brand that has revolutionized the world of fragrances. In this outstanding and high-impact pop-up:
Two dedicated Perfume Artists: To immerse each customer in the brand universe and help them find their own personal “fragrance wardrobe” within a wide range of 20 scents with ultra-refined trails.
Clementine California: LA star scent which takes on a stronger meaning for passengers at this airport. A best-seller, part of a range of fragrances with strong personalities, incredible seductive power adn up to 93% natural-origin.
Made-to-measure gifting: Customers can choose and engrave one of the eight different-color leather cases for their 30ml travel sprays. A unique service performed in front of each customer, by the Perfume Artists. Finally, the iconic Venetian blue gift box can also be customized, adorned with a choice of leather tags and colored ribbons. Combinations are endless.
Stay tuned for the next Atelier Cologne takeover experience.
About Atelier Cologne
Established in 2009, Atelier Cologne is the first Maison de Parfum creating Pure Perfumes inspired by the legendary Eau de Cologne. The founders, Sylvie Ganter and Christophe Cervasel, gave birth to a new olfactive family, “Cologne Absolue”. For the first time, citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power.