David Beckham’s House 99 offers barbershop-inspired Travel Retail experience

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 In 2018, David Beckham, the man with one of the most recognizable faces on the planet,

who has always styled it his own way, created his own grooming brand, HOUSE 99, 

with the ambition to demystify men’s grooming needs and encourage self-expression and style.

The holistic approach to beauty with its incremental categories of beard care, haircare and

skincare all offering beautifying solutions, and with David Beckman as a coach, has enabled 

the recruitment of new traveling customers who do not usually buy skincare in duty-free.

Since the month of March, various airports, especially in Europe, have started to highlight


The staging of HOUSE 99 in the dedicated spaces perfectly reflects a place where free spirits can

encounter style and grooming.

The one-of-a kind expression of  barbershop-inspired retail with the aim to mirror David Beckham’s own style rituals and deliver grooming excellence is quite engaging.

Traveling customers are encouraged to discover, experiment in a relaxed and playful environment filled with marble, wood and copper- and be inspired by the House 99 community led by David Beckham.

Passengers are invited to join this community and enjoy a unique experience. 

They can have their beards trimmed, be shaved or get a facial treatment. 

Experts provide them with plenty of advice and tips to allow them to explore their own unique

style and express their identity.

HOUSE 99 offers a variety of expert grooming solutions for every male hair and skin type,

to perfectly meet travelers‘ needs whatever their grooming habits, aspirations or purchasing


Walter Harvin
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