Naturally Serious Skincare launches at Clean at Sephora
The next generation of cleanly made, ethically developed and clinically tested skincare, Naturally Serious, is launching exclusively within Sephora’s new “Clean at Sephora” category,
Naturally Serious combines naturally derived, powerhouse ingredients with serious, cutting-edge technology. Each product works overtime to protect and improve the look of skin, and features a revolutionary preservative-free antimicrobial complex of natural acids to prolong shelf life without the use of harsh preservatives.
“We are who say we are. Naturally Serious checks every box and is cleanly and ethically developed. Our target consumers are skin-conscious, socially responsible, and results driven—and demand the same from their skin care products,” says June Jacobs, CEO.
In a market that is generally moving towards clean, conscious beauty, Naturally Serious strives to push the industry even further with seven debut products that are free of B.A.D. ingredients (Banned, Ambiguous, Debatable) that researchers and consumers recognize as potentially harmful: parabens, phthalates, preservatives, PEG, formaldehyde, petrolatum, mineral oil, sulfates, silicones, drying alcohols, artificial colors and artificial fragrances.
What each multi-action formula does contain is a patented, clinically tested Anti-Pollution Blend of 6 anti-oxidants (pomegranate, goji berry, grape seed, green tea, red tea and white tea) that outperforms other widely used naturals to combat visible signs of aging and skin damage caused by UV rays, pollution, free radicals and other environmental aggressors. This potent antioxidant blend works synergistically with an exclusive Active Rescue Complex (edelweiss, imperatoria, swiss stone pine and ViaPure® Coleus), which helps promote natural cell renewal for skin that appears brighter, healthier and even-toned.
“When we set out to develop this brand, we found that most skin care fell into one of two categories: natural or clinical,” says Rochelle Jacobs, Managing Director. “We wanted to create something unique at the intersection of both that was still approachable and affordable. We’re thrilled to be included in Sephora’s new clean category to make shopping for clinical and natural products that much easier.”
For more information on Naturally Serious Skin Care, please visit naturallyseriousskin.com.
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