Dior Beauty introduces Rouge Dior Ultra Rouge; Campaign Features Natalie Portman
Dior Beauty introduces Rouge Dior Ultra Rouge– an original lipstick designed for a new generation. Designed by Peter Philips, Creative and Image Director at Dior Makeup, Ultra Rouge is one of those surprising revolutions that shake up the codes: it is the first lipstick that wears like an ink while being ultra-comfortable. The collection features a series of highly pigmented semi-matte lipsticks, ink-based lip liners and nail lacquer shades that celebrates the color red iconic to the House of Dior.
“Ultra Rouge adds new magic both to the experience of lipstick and the expression of red. Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette.” –Peter Philips, Creative and Image Director for Dior Make up
THE CAMPAIGN, WHICH FEATURES NATALIE PORTMAN AS THE FACE, WAS SHOT BY DAVID SIMS AND DIRECTED BY GORDON VON STEINER WITH MAKEUP BY PETER PHILIPS.
Dior Ultra Rouge
26 ultra-saturated couture colours that deliver a luminous semi-matte finish with 12-hour wear that hydrates while providing an ultra-comfortable texture to lips. The Dior Ultra Rouge lipstick is encased in elegant red couture packaging, crafted from an ultra-modern lacquered red metal that celebrates color
Rouge Dior Ink Liner
Pushing the house creativity and color expertise ever further, Dior delivers a collection of essentials for perfect lips: Rouge Dior Ink Liner, the first liquid lipstick in a couture pen. The ink formula features 12 deep matte shades with high staying power with up to 12-hour wear, while the felt tip applicator provides perfect definition to the lips. Line the outer corner of the lips for high definition or tilt the felt tip to the side to fill in lips with full color.