OPI Partners with Pop Culture Icon to Create Hello Kitty Collection for Holiday 2019
In 2016, two icons partnered to create one unforgettable collection, the Hello Kitty Collection by OPI. The collection became an instant favorite – the most talked about OPI collection of all time with the most searched for shade ever, Let’s Be Friends! Due to huge demand, these two icons are saying Let’s Be Friends again!
With this collection, Hello Kitty celebrates her 45th anniversary. Born from the Japanese “omotenashi” tradition of gift giving, the pop culture icon will celebrate by offering fans the ultimate in holiday gifting. The 2019 OPI Hello Kitty Collection includes 12 signature shades plus three festive glitters, ranging from frosty whites and pinks to deep velvety hues and lots of sparkles.
“Our partnership with OPI was one of our most popular collaborations to date,” said Jill Koch, Sr. Vice President of Licensing and Business Development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”
Inspired by the first collection, best-selling shade Let’s Be Friends!, a powdery pink, will make its return. Sanrio’s beloved character inspires a range of colors from those evoking frosty landscapes to warm pink sparkles (Let’s Be Friends, Glitter to My Heart, A Hush of Blush, Let’s Celebrate!). Classic reds, rich golds and shimmering pewter (All About the Bows, A Kiss on the Chic, Many Celebrations to Go!, Isn’t She Iconic!) pay homage to the signature Hello Kitty bow while being perfect for the season. Blues and purples in the collection vary from icy hues to deep velvet tones (Pile on the Sprinkles, Hello Pretty, Let Love Sparkle, My Favorite Gal Pal). Additionally, three playful and festive holiday glitters are sure to be the life of the party (Glitter All the Way, Born to Sparkle, Dream in Glitter). All 15 Hello Kitty Collection shades will be available in classic Nail Lacquer, long-wear Infinite Shine and GelColor formulas.
“We were blown away by the response from the first Hello Kitty Collection, and the demand hasn’t stopped three years later,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the Hello Kitty by OPI Collection we bring together two global icons that embrace having fun, being chic and loving color!”
“Let’s Be Friends! is the most searched for OPI color in the brand’s history,” adds OPI Global Director of Color Collections Jill Bartoshevich. “We had to bring back this perfect powdery pink. It’s joined by an array of shades that are all must-haves for the season – whether heading to a holiday party or looking for that special gift.”
Hello Kitty Collection by OPI includes the below shades in classic Nail Lacquer, Infinite Shine and GelColor formulas:
Let’s Be Friends!
This cotton-candy pink is my new bestie.
Glitter to My Heart
Stay calm and glitter on with this silvery glitz and glam.
A Hush of Blush
Defy shyness with a pink that exudes nail confidence.
Cheers to being berry and bright!
All About the Bows
Get all tied up with this deep cranberry red.
A Kiss on the Chìc
Add a hug and you will fall deeply in love with this rich burgundy.
Pile on the Sprinkles
Sprinkle, Sprinkle Little Star, OPI sets the bar with this purple shimmer!
Feel blue-tiful in OPI’s newest shade of dark navy.
Let Love Sparkle
Your nails will love every move when you dance the night away in this silver white.
My Favorite Gal Pal
Friends forever. Enjoy a classic dark beauty that commits to a long-lasting nail relationship.
Many Celebrations to Go!
Never too mani parties when you wear this perfect amethyst frost!
Isn’t She Iconic!
Our famous friend chooses a gracious grey to celebrate her pop icon status.
Glitter All the Way
With a heart of gold, Hello Kitty goes the distance to bring cheer to her family and friends.
Born to Sparkle
A star is born and the rest is glitter history.
Dream in Glitter
You can never have too much glitter in your dreams or on your nails.
Beginning October 2019, Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13 ($16.40 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. The collection will also be available on Sanrio.com and select Sanrio stores. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!