Bond No 9 Debuts Third Collection of Refillable New York Lipsticks: The Plums
INTRODUCING REFILLABLE NEW YORK LIPS: THE PLUMS
A TRIO OF AUDACIOUS AUBERGINES
Decadent. Dark. Daring. A deep plum lip calls for confident, self-assured elegance. “This season, it’s all about strong, sophisticated shades that command attention.” says Bond No. 9 founder and president, Laurice Rahmé. From New York Nights to Queens to Manhattan, the three new sultry shades in The Plums family pay homage to the city’s neighborhoods and sensibilities. As for the shades themselves, says Rahmé, “We look to darker hues as we transition from summer to fall. Deep berry, wine stained shades flatter all skin tones. They are powerful and feminine.They are unexpectedly fresh and modern for day. Glamorous and bold for evening looks.”
Made in New York with the uncompromising quality that is the signature of Bond. Choose one signature shade, or create a wardrobe of new staples with all three.
THE COLORS
From New York Nights to Manhattan, The Plums conjure the spirit of the city in one bold stroke. Three shades for day, for night. The definition of glamour.
- NEW YORK NIGHTS
Deep Magenta
- QUEENS
Cool Burgundy
- MANHATTAN
Wine-Stained Berry
TEXTURE & TECHNOLOGY
Bond No. 9 is proud to present the most luxurious, high-performance lipstick formula, crafted with the finest ingredients and most innovative technology. “We call it a smart lipstick,” says Bond No. 9 founder and president Laurice Rahmé. “It glides on in one stroke; it knows where to go, and it lasts. It is the true essence of what a modern lipstick should be.
- Rich pigment for true color pay-off.
- Precise, accurate application: Full coverage that glides on in a single stroke.
- Cushiony, comfortable feel with pillowy “bounce.”
- Creamy natural luster and sophisticated reflective sheen.
- Long-wearing color that remains moist and luxurious.
- A nourishing, hydrating formula.
THE FORMULA
New York Lips’ long-wearing, moisture-packed formulation draws its magic from a host of exceptional skin care-inspired ingredients:
- A constellation of extraordinary oils hydrate and nourish:
- Argan oil
- Meadowfoam oil
- Camelina oil
- Murumuru oil
- Macadamia seed oil
- Grape seed oil
- Olive oil
- Squalane and sodium hyaluronate plump and hydrate.
- Mango butter and shea butter soften and smooth lips for flawless, even color application.
- Antioxidants Vitamins C and E protect against free radical damage.
New York Lips formulas are:
- Vegan. Gluten-free. Cruelty-free
New York Lips formulas do not contain:
- Gluten
- Parabens
- Mineral Oil
- DEA
- Phthalates
THE PACKAGING
Each New York Lips shade comes in an opulent refillable gold statement case that takes inspiration from Bond’s iconic hourglass bottle. It is a beautifully designed objet that snaps shut with a satisfying magnetic click, and is adorned with Bond No. 9’s vintage NYC subway charm.
The Bond No. 9 New York Lips: The Plums collection is available as:
- Gold keepsake lipstick plus additional refill ($130)
Packaged in a luxe white gift box that closes with the gold token charm.
- Gold keepsake lipstick ($105)
Packaged in a white jewel box.
- Lipstick refill ($45)
Packaged in a white jewel box.
Bond No. 9 New York Lips: The Plums collection arrives on counter October 17th and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK and www.bondno9.com.
