PCPC 2020 at The Breakers Palm Beach

Beauty and Personal Care Industry Leaders Gather During Annual Meeting to Envision a More Sustainable World for Beauty

More than 300 cosmetics and personal care products executives, suppliers and media professionals gathered last week at the Personal Care Products Council’s (PCPC) 126th Annual Meeting at The Breakers Palm Beach. As is tradition, attendees reflected on the beauty industry’s challenges and opportunities with a special focus this year on sustainability.

In celebration of the launch of PCPC’s sustainability initiative, including publication of the first ever industry sustainability report, this year’s meeting theme was Envisioning a More Sustainable World for Beauty. The program highlights important issues of the day, particularly around trust and reputation; environmental impacts; and social and economic issues driving public discourse. This year we are honored to be joined by world-renowned experts who will deliver keynote presentations and lead panel discussions on the following topics:


  • Richard Edelman, Edelman, discussing the 2020 Edelman Trust Barometer
  • Michael Maslansky, Maslansky + Partners, discussing consumer research and insights
  • Andea Campbell, Condé Nast, presenting on the future of beauty, featuring a panel with Maya Penn, Maya’s Ideas; Tom Szaky, TerraCycle; Esi Eggleston Bracey, Unilever; moderated by Samhita Mukhopadhyay, Teen Vogue
  • Alex Lorestani, Geltor, discussing transforming the global supply chain
  • Ken Cook, EWG, on the importance of collaboration between industry and NGOs
  • Tom Szaky, TerraCycle, explains the dynamics and economics of waste
  • Pamela Alabaster, Centric Brands, moderates a panel on sustainability, featuring Andrea Flynn, The Estée Lauder Companies; Jerry Vittoria, Firmenich; and Chris Sayner, Croda
  • Marie La France, Dash Hudson, discussing AI and social media
  • Carol Cone, Carol Cone ON PURPOSE, leading a discussion with Kelly Vanasse, P&G, and Andrea Flynn, The Estée Lauder Companies, on brand purpose and authenticity.


“We are very proud of the efforts our member companies are making in the sustainable management of their businesses,” said PCPC President and CEO Lezlee Westine, “but we recognize there is more we can do to ensure a more beautiful and sustainable world for us all.” Westine shared her hope that this year’s Annual Meeting would provide cosmetics and personal care products professionals from around the world the rare opportunity to come together to share best practices and forged new partnerships.

George Calvert, PhD, PCPC Board of Directors Chair and Amway Chief Supply Chain Officer, shared Westine’s enthusiasm for the personal care products industry’s bright and sustainable future. “We are proud of how our commitment to healthy people and a healthy planet is reflected in the work of our members and our association,” said Calvert. “Our constant pursuit of improved sustainability is both good business and good stewardship. For years to come, our collective efforts will advance our industry’s reputation, create new opportunities for our teams, drive growth, and make a positive impact on the world.”

As a coveted destination for personal renewal, the Forbes Five-Star, indoor-outdoor Spa at The Breakers nurtures guests with heightened comfort and care, embracing them with a relaxed, modern style that evokes the resort’s casual, seaside sophistication. 

Its stunning, contemporary design features modern clean lines, artisan elements and a soothing canvas of white, a setting that celebrates The Breakers’ Italian Renaissance-design roots, history and alluring oceanfront in a very fresh, modern way. “The Spa connects the past to the future honoring traditions that are already deeply held, and welcoming those yet to be established,” said the facility’s internationally renowned designer Sylvia Sepielli, (the Spa Village Bath at Gainsborough Bath Spa – UK, and the Dolder Spa in Zurich).” She envisioned the concept, “held in our hands,” as the essence of The Spa’s commitment to nurturing and healing, and seized on the four elements of ocean, touch, botanicals and tradition as her inspirations for this thoughtfully developed project. 

During treatments and throughout the facility, guests are pampered by an expertly-trained, intuitive staff who extend warm, genuine service. The Spa experience engages all of the senses, with touch given special emphasis to soothe, energize or provide relief. “Our highly-skilled team ensures that each guest feels restored and personally renewed, and that the benefits resonate long after departure,” said Tricia Taylor, executive vice president & general manager of The Breakers. “We are dedicated to helping guests maximize the rewards of self-investment during their time with us, we know their need to nurture themselves is a necessity, not a matter of indulgence.”   

The curated menu of spa services focuses on efficacy and quality. Treatments feature the finest skin and body care, primarily organic and natural:

  • Tammy Fender Palm Beach-based line of custom-blended 100% natural formulationsand holistic skin care for face and body
  • OSEA  powerful marine-based formulations with pure essential oil
  • Guerlain innovative skin care that unites cutting-edge innovation with nature’s natural wonders.

An array of distinctive spa amenities include:

  • A therapeutic heated sand-quartz bed for massages
  • A Spa Suite with steam shower, chromatherapy tub and private garden terrace
  • A private co-ed outdoor courtyard with soothing water feature; a contemporary interpretation of the classic Medici concept – a secluded area for relaxing and congregating
  • Three dedicated lounges artfully designed for women, men and co-ed use
  • Premium spa retail that features authentic Italian, local and hand-crafted products
  • Salon area for nail and hair services

For the Spa’s transformation in 2015, Sepielli worked in tandem with Peacock + Lewis Architects and award-wining landscape architect Gregory Lombardi Design. The project was funded by The Breakers’ annual capital improvements budget, which allocates an investment of more than $30 million each year. This unrivaled, long-term financial commitment ensures that this independent resort stays on a path of continuous enhancement and evolves to meet its guests’ ever-growing expectations. 

Recognized as one of America’s most iconic resorts, The Breakers is an Italian Renaissance-style hotel situated on 140 acres of oceanfront property in the heart of Palm Beach, Florida. Founded in 1896 by magnate Henry M. Flagler, and still in the hands of his heirs today, this legendary destination continues to thrive as an independent property. Each year, a reinvestment of more than $30 million in capital improvements and ongoing revitalization, balances preservation and modernization.

The Breakers features 538 guest rooms and suites, including the ultra-luxury Flagler Club, a boutique hotel nestled atop of the resort. The property offers nine restaurants ranging from casual beachfront to stylishly sophisticated and a world-class private beach club with four pools, five whirlpool spas, 25 poolside bungalows and a variety of on-site water sports. Additional amenities include: two championship golf courses, 10 Har-Tru tennis courts, a Forbes Five-Star spa, an indoor-outdoor oceanfront fitness center, 12 signature on-site boutiques, and a Family Entertainment Center with an extensive program of activities for children. Along with being recognized as a AAA Five Diamond property, The Breakers has earned numerous accolades for its social impact on the environment, the community and team member well-being.

For reservations or more information, contact the resort at 888-BREAKERS (273-2537) or visit thebreakers.com.


Christine Schott Ledes
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