K-POP STAR JESSICA JUNG HAS BEEN NAMED REVLON’S NEWEST GLOBAL BRAND AMBASSADOR
Global beauty leader Revlon has announced that singer, author, actress, model and fashion designer Jessica Jung as its newest Global Brand Ambassador. The multi-hyphenate, known for her rise to K-pop stardom, will represent the brand in Asia and appear in global campaigns this year for the iconic Super Lustrous and ColorStay franchises along with other new launches such as new Total Color permanent hair color.
“We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way. She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our Live Boldly ethos. We’re thrilled to have her as part of the Revlon family,” added Silvia Galfo, Revlon Global Brand President.
Born in San Francisco to Korean parents, Jung, or popularly known as Jessica, to her millions of global fans, moved to Korea at age 11 to pursue her dream as a performer. She was discovered at South Korean shopping mall with her sister, rose to K-Pop stardom as a member of a popular girl group and went on to become an accomplished actress, singer, author and fashion designer with her own line, Blanc & Eclare. She speaks English, Korean and Chinese and has become an international superstar by forging her own path and pursuing her passions through a wide range of creative endeavors.
Jung is the newest addition to the cohort of bold women representing Revlon, including actress Gal Gadot, actress and recording artist Sofia Carson, model and activist Ashley Graham, model Adwoa Aboah, and model Eniola Abioro.
She will begin appearing on behalf of Revlon across all media platforms in Spring 2020.