Shalini Fleur Japonais by Symrise Master Perfumer Maurice Roucel

A cloud of cherry blossoms; The temple bell-
Is it Ueno, is it Asakusa?

How many, many things They call to mind These cherry-blossoms!

Very brief –
Gleam of blossoms in the treetops On a moonlit night.

A lovely spring night suddenly vanished while we viewed cherry blossoms …

Basho Matsuo

Fleur Japonais is inspired by the revered Cherry blossoms of Japan. The “Sakura” season is a celebration of life as the pink flowers embrace the temples of Kyoto.

The parfum is a heavenly composition of ephemeral Cherry blossoms, intoxicating Magnolia flowers, Frankincense, Labdanum and Sandalwood.

The Cherry blossoms “Sakura” symbolize Spring, a time of renewal, of joy and celebration.

In Japanese culture there is an association between the Sakura and the Samurai – the flower and the man. They are both admired for their fleeting beautiful lives. It is believed that the soul of the Samurai lives in the Sakura.

The delicate pink flowers are part of the Buddhist themes of mindfulness and living in the present. A timeless metaphor for human existence.

We yearn for an understanding of our journey, our destiny and our life. A sense of peacefulness prevails in that understanding. Fleur Japonais parfum is sensual, transcendent, and heavenly.

Following the Sakura all over Japan is a cherished dream of mine… moving from town to town as the flowering season of Cherry blossoms continues for the few weeks. Clouds of pink caressing your face. The delicate fragrance of Cherry blossoms scents the air. The temple bells chime softly as the soft scent of the fragrance floats like pink petals caressing the earth.

Magnolia flowers bring a nobility and dignity to the parfum. The violet pink of the flower complimenting the pink of Sakura.

Frankincense is the purest incense, considered to be more valuable than gold in biblical times. The smoke scents the air of temples and churches,

Labdanum creates an amber, leathery note in the parfum. The smoke of this resin is reminiscent of ceremonies in Egypt.

Sandalwood, the most sacred of woods is floral, woody, and balsamic. It creates a feeling of relaxation and positive energy.

Fleur Japonais reaches for the heavens as the pink flowers merge with the ethereal smoke from the woods and resins.

Created by Symrise Master Perfumer Maurice Roucel. This is the seventh parfum in a series created by Shalini and Maurice. The collection of seven parfums reflects the changing moods and passions of the soul.

The parfum will launch worldwide in September 2021. Fleur Japonais will presented In the Cubique glass bottle and the Byzantine glass flacon amongst others.

Fleur Japonais is the seventh fragrance of the Shalini Parfum Collection. The pure parfum will launch in September 2021 in Bergdorf Goodman, Harrods Salon de Parfums, Jovoy Paris and other Haute-Perfumeries. Fleur Japonais follows the March 2021 launch of Vanille Rêve.

Shalini has created an opulent collection of Pure Parfums, each presented in a beautiful Crystal Flacon and a collection of French glass bottles. Also featuring an elegant white lacquer and 18k gold-plated Travel Spray.

The Collection of haute parfums includes our premier-signature Shalini, Jardin Nocturne, Amorem Rose, Paradis Provence, Iris Lumière, Vanille Rêve and Fleur Japonais. The Collection is created as a heritage brand based on principles of classical French Perfumery with a 25% concentration of the finest absoluts and extraits.

The Shalini Parfum series is infused with the essence of luxury, reflecting the changing moods and passions of the soul. Shalini uses the most precious oils, florals and notes of the natural world for her parfums.

Shalini Parfum represents the only complete series of parfums created by Master Perfumer Maurice Roucel as a “Collection.” The parfums are considered Modern Masterpieces.

Shalini launched her Parfum Collection in 2004, as a compliment to her Haute Couture collection. The Shalini Haute Couture Collection represents a world of luxurious fabrics and time-honored craftsmanship with a reverence for design. The vision behind Shalini’s Parfum is to create something of beauty, of lasting value and of the ethereal that will stand the test of time.

As creative director, Shalini desired to bring the same sense of luxury and beauty of Haute Couture to Perfume when she created Shalini Parfum. Haute Parfum.

Shalini Parfums are listed amongst the top ten most luxurious fragrances in the world. Amorem Rose and Iris Lumière are awarded as finalists for The Fragrance Foundation awards in 2019 and 2021. Amorem Rose is the signature scent of The Pierre, NY, a Taj Hotel.

Follow Shalini Parfum on instagram @shaliniparfum and


Christine Schott Ledes
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