VIRGIL ABLOH’S OFF-WHITE X BYREDO
in collaboration with
Robertet Perfumer Jerome Epinette
Byredo Founder Ben Gorham with Virgil Abloh. (Photo @officialbyredo).
Olfactive Category: Woody Floral. Top: midnight violet, bamboo; Mid: jasmine petals, ambrette; Dry: amyris, burned woods. Fragrance House: Robertet Groupe. Perfumer: Jerome Epinette
In November, the Robertet Group visited The Metropolitan Museum’s Costume Institute to view In America: A Lexicon of Fashion organized by Paul Austin of Austin Advisory Group. Among the iconic works of such designers as Ralph Lauren, Tommy Hilfiger and Marc Jacobs, was the work of Virgil Abloh. We stopped to take a closer look noting that Robertet’s Pierre Wulff and Perfumer Jerome Epinette had worked on the Byredo collaboration with Virgil Abloh’s Off -White brand to create a fragrance called Elevator Music. Little did we know that just a few weeks later, November 28, 2021, this creative genius and agent of change would be gone…
Robertet’s Pierre Wulff with Perfumer Jerome Epinette at the Metropolitan Museum’s Costume Institute Exhibition, In America: A Lexicon of Fashion, featuring designer Virgil Abloh’s Off White, FW 20/21
Off-White C/O Virgil Abloh (1980-2021) From The Metropolitan Museum of Art’s Costume institute, In America: A Lexicon in Fashion (Nov 12, 2021).
The Robertet Groups’ Jean-Baptiste Maubert, Piero Savio and Lauren Velucci, with Fragrance Foundation President Linda Levy and clients including Coty/Marc Jacobs’ Erwan LeBerrigaud; Sarah Creal of Victoria Beckham Beauty; Hannah Silver of Nest and others. The tour was guided by Page Knox.