Japonesque in Partnership with Topspin Aquires Barefoot Scientist

Japonesque, in partnership with Topspin Consumer Partners, has acquired the Barefoot Scientist brand. The acquisition reflects Japonesque’s continued investment in the fast growing, premium at-home beauty care space. Barefoot Scientist was established in January 2019 and has become an innovative force in premium foot care, making it easy to treat feet in the same specialized way that we care for the face, hair, and body, by combining science-backed formulations with lifestyle-friendly product design. The company offers a wide range of foot care treatments and tools which have expanded distribution across national retailers in addition to driving strong sales online.

The brand was founded by Dana Ward, who initially conceived the company’s award-winning innovation, PreHeels+ blister prevention spray after suffering from blisters while working long hours on red carpets in Hollywood. Several years of research and hundreds of formulations later, PreHeels+ became a viral sensation and led to the development of a full collection of scientifically advanced, foot care products.

Dana Ward, Founder of Barefoot ScientistDana Ward, Founder of Barefoot Scientist

“It is exciting to consider the next phase of brand expansion leveraging Japonesque’s expertise…now we can get there even faster.”Dana Ward, Founder & President, Barefoot Scientist.

Simon Worraker, CEO of Japonesque, said, “We are delighted to welcome Dana and the Barefoot Scientist brand to our portfolio of female founded brands and look forward to growing this business together. There is enormous potential within the beauty & wellness space, but also in the performance sports arena.”  Dana commented, “I’m very proud of what we have achieved to date. It is exciting to consider the next phase of brand expansion leveraging Japonesque’s expertise and resources. To be able to bring happier, healthier feet to the world is a dream — and now we can get there even faster.”

To learn more, please visit www.barefootscientist.com.


Meredith Ledes
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