Hairs of Summer, Fall A-NEW: Kérastase Eco BAIN Bottles + In-Salon Fusio-Dose Treatments Line Up

NEW! Kérastase In-Salon Fusio-Dose Treatments

A beloved in-salon treatment since its creation in 2011, Fusio Dose is getting a major refresh in 2022.  Infusing cutting edge haircare technology into a personalized mix of a Concentré and a Booster, Fusio Dose addresses a primary and secondary hair concern in one powerful shot of care – from dryness to lack of density to dullness and more.  With a treatment for every unique hair type, Fusio Dose is now available in 6 Concentrés corresponding to Kérastase’s most-loved at-home haircare collections and 5 Boosters for 30 possible combinations – more than ever before.  Fusio-Dose molecules are up to 100 times smaller than those in traditional care products and ultra-concentrated for the most powerful treatment results that never weigh the hair down.

Concentrés

  • Concentré Nutritive: A deep, nourishing treatment to restore dry hair and strengthen with Niacinamide.
  • Concentré Resistance: An instant repairing and strengthening treatment for slow-growing and damaged length with Ceramides.
  • Concentré Blond Absolu: An instant restoring, brass-reducing formula for instant blond illumination.  Infused WithUltra-Violet Pigment
  • Concentré Chroma Absolu: A nourishing concentrate to recover fiber after color service or between appointments for healthier, brighter color with Amino Acids.
  • Concentré Curl Manifesto: A deeply defining and fortifying treatment for curly and very curly hair with 5%Glycerin for hydration and nutrition.
  • Concentré Genesis: A deep, fortifying treatment to strengthen the hair fiber and bring lightweight volume, shine and hydration with Collagen Peptide Fragment

Boosters

  • Booster Nutrition: instantly nourishes dry, brittle hair with Camellia Oil
  • Booster Reconstruction: Intensive formula infused with protein to reinforce weakened hair
  • Booster Cicablond: preserves and brings extra strength to bleached or highlighted blond hair with Vitamin Ecid
  • Booster Brilliance: resurfaces color treated fiber with acid sealing care and recovers from damage with Lactic Acid
  • Booster Anti-Frizz: reduces unwanted frizz with Polypeptide

Suggested in-salon price: $40; available at select Kérastase salons beginning 9/15

 

Kérastase NEW Refillable Bain Bottles + Eco Pouches 

Furthering its mission toward a more sustainable future for beauty and in celebration of Earth Day (4/22), 100% recycled and recyclable aluminum bottles.

…The bottles can even be personalized with engraving, making them a permanent installation in your showerscape!

Made to last, these luxury bottles can be refilled time after time with Kérastase’s new, lightweight Eco Pouches, using 82% less plastic*.

Shampoo eco pouches are available for purchase in all of Kérastase’s top-selling Bains: Genesis Bain Hydra-Fortifiant, Genesis Bain Nutri-Fortifiant, Blond Absolu Bain Lumiere, Nutritive Bain Satin 2, Resistance Force Architecte and the NEW Chroma Absolu Bain Riche Chroma Respect.

Price: $52 (Eco Pouch only) $68 (Bundle – Refill Bottle + 1 Eco Pouch) available at Kerastase-usa.com

*Than the packaging of two 250 ml Bain.

Kérastase Chroma Absolu Masque Vert Chroma Neutralisant 

A mask formulated for dark brunettes to protect anti-red undertones with a neutralizing green formula. This mask has a hydrating color-correcting formula to instantly neutralize unwanted red undertones for a deeper and cooler brunette color. This product was developed for all types of color-treated dark hair, but also adapted for natural dark hair. While using, fiber is 53% stronger with reduced breakage. Use this product once a week or as often as needed. Apply to shampooed, towel-dried hair with gloves for a maximum of 5 minutes.

Price: $50, Available at kerastase-usa.com, Kérastase salons or Sephora/.com

Kérastase Chroma Absolu Soin Acide Chroma Gloss 

This resurfacing high shine rinse treatment is a transparent fluid that transforms into a rich white cream on contact with water. It is meant for all types of color treated hair, and intensely cares for the hair fiber while transforming and sealing the surface for reduced porosity and bright shine. Leaves the hair 94% smoother, 96% stronger, and 70% shinier.

*VS. UNTREATED HAIR

**SYSTEM OF SOIN ACIDE CHROMA GLOSS + SÉRUM CHROMA

THERMIQUE VS. NON-CONDITIONING SHAMPOO

Price: $53, Available at kerastase-usa.com, Kérastase salons or Sephora/.com

Kérastase Potentialiste

Healthy-feeling scalp, beautiful hair. Inspired by microbiome science, unleash your hair full potential with new Specifique Potentialiste, a universal defense serum that protects against the feeling of an uncomfortable, dry scalp and leaves it feeling refreshed, hydrated and less sensitive.

Potentialiste features a powerful formulation of 10% Bifidus prebiotic to restore the microbiome and a 1% vitamin-c derivative to protect against the effect of daily oxidative aggressors.

Price: $53, Available at kerastase-usa.com, Kérastase salons or Sephora/.com

Kérastase Elixir Ultime Original Oil 

For centuries, oils have been used for their exceptional aromatic and therapeutic properties.  Inspired by ancient traditions and instilled by modern technology, Kérastase Paris introduces its one-and-only miracle oil for hair: Elixir Ultime. Transform hair into a sublime, silky, visible level of protection with precious oils. One of the brand’s bestselling products, one bottle of Elixir Ultime is sold every three minutes.

OLEO-COMPLEXE:

  • Camellia Oil: Gives hair fiber increased elasticity and lasting natural shine. Provento have a natural affinity with the hair fiber for an intense and ensuring, supple op
    ulence
  • Marula Oil: A natural “super oil,” containing thehighest concentrations in essential fatty acids to deliver intense protection, weightless nutrition and anti-oxidant nutrition powers
  • Huiles: Shows immediate shine, thermos protection, hair nutrition, and protects against 96hrs of humidity

The cult-favorite also boasts new benefits and claims, including:

  • 71% more shine than hair’s natural state
  • Thermal resistance
  • 24 hours anti-humidity protection
  • Reduces split-ends and resists breakage
  • Nourishes hair and fasterdrying

Price: $52, Available at Kerastase-USA.com and Kérastase Salon

Meredith Ledes
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