Another name of excellence has been added to Lumson’s list of collaborations with leading brands. This time, it’s Eau Thermale Avène, a Pierre Fabre Group brand, which for its new HYALURON ACTIV B3 line, put its trust in the expertise and technological know-how of Lumson, a leading Italian company in the primary cosmetic packaging sector.  

The Hyaluron Activ B3 is characterized by its revolutionary approach to fighting signs of aging and its eco-friendly footprint. The latter follows the sustainability policy adopted by the Pierre Fabre group for some time now and is best exemplified by the creation of the Green Mission in 2019, an integrated corporate unit that unites and coordinates all of the Group’s CSR initiatives and sustainable development. An important part of the group’s goals is dedicated to new products which, since 2020, have been designed in an eco-sustainable way just like Hyaluron Activ B3, which is ushering in a new chapter in Avéne’s long history.  


For the velvety, comforting, and sense-enveloping CELLULAR RENEWAL CREAM, RE PLACE was chosen, the 50ml refill jar with a refillable inner-cup. An innovative and eco-friendly solution that is perfectly in line with the Pierre Fabre Group’s sustainability policy. Only one year after its launch on the market, thanks to its versatility and fresh and innovative appeal, Lumson’s RE PLACE has won itself a place of honor in the world of skincare.  

Equipped with an eco-refill that is easily removable and replaceable, it represents the ideal solution for Avène which combines elegance with an eco-friendly approach: the refill solution, in fact, has an extremely positive environmental impact because through reuse – one of the pillars of a circular economy – it avoids the manufacturing and transport of new material and at the same time, promotes more ethical and virtuous habits to consumers.  


A totally custom Envers Glas was chosen for the Multi-Intensive Night Cream which stimulates cellular renewal and activates collagen synthesis. Formulated with Haritaki Extract, which prevents the degradation of hyaluronic acid and increases its lifespan, and Retinaldeide, 10x more active than Retinol, this rich and enveloping cream contains 97%  naturally-derived ingredients and promises more toned skin after just 15 days of use. 

Envers Glas is an airless with pouch system that combines the qualities of the “classic” Envers – in primis, safety, and preservation of a formula’s integrity – with the prestigious look of glass, a noble and sophisticated material. Envers Glas, with its new cosmetic dispensing mode, offers ease of use, maximum safety, and high product restitution, perfect for meeting the needs of female consumers who are known to prefer products in jars for their beauty routines.  

Innovation with Envers Glas goes above and beyond: thanks to advanced technology, unique design, and elevated functionality, Lumson’s airless jar represents the generation of cosmetics packaging that opens the door to a mode of consumption that is more aware and respectful of both humanity and the environment.  

Christine Schott Ledes
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