BOSS Bottled Celebrates its 25th Anniversary

2023 marks the 25th anniversary of a fragrance icon, the original BOSS Bottled Eau de Toilette. With one bottle sold every four seconds worldwide, the original BOSS Bottled is a quintessential fragrance in men’s grooming routines. This iconic, timeless scent is a tribute to innate sophistication, designed for the many facets of the contemporary man.

To celebrate the occasion in spectacular style, BOSS Fragrances is delighted to revisit this iconic fragrance, and reacquaint fans with what is now a modern fragrance icon. Crafted by legendary master perfumer Annick Menardo and enduring in every sense of the word, the scent opens with bracing, incredibly long-lasting top notes of crisp apple and zesty, just-peeled citrus. The composition is perfectly balanced with a sizzle of spices as the fragrance warms on the skin, followed by a smooth, woody base. It’s a fragrance ready to accompany the wearer not only all day long, but also through the decades.

There’s a compelling narrative evolution to the way BOSS Bottled has been perceived through the years, and thevarious faces who’ve fronted the campaigns. Each ambassador has echoed the spirit of the time. In the 90s and early 2000s, a kind of tailored suit-wearing, success-driven version of masculinity was prevalent, with Alex Lundqvist as the original embodiment of that BOSS Bottled man. By 2002, Gabriel Aubry brought a more relaxed, unbuttoned- shirt-collar cool, with model and psychology student Marius Hordijk imbuing an intelligent intensity in 2008. In 2010, we saw Ryan Reynolds incorporate his versatility and quick wit to the BOSS Bottled persona, while Gerard Butler’s natural charm added a further layer to the scent’s psyche.

For 25 years, BOSS Bottled has inspired driven men to take on every challenge while staying true to their core values of honesty, integrity, and authenticity. Multi-talented Hollywood actor Chris Hemsworth has been the global face of the BOSS Bottled franchise since 2017. Internationally acclaimed, yet always humble, he is defined by much more than his success on the big screen. A multifaceted, inspirational archetype of the modern BOSS, Hemsworth is the perfect face for this iconic fragrance family’s next chapter.

BOSS Bottled Eau de Toilette is available at Ulta Beauty for $113.00.

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Christine Schott Ledes
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