Diane Crecca joins SG360°

SG360° is pleased to announce it has retained Diane Crecca of Diane Crecca Consulting to represent the company in the beauty industry. Crecca is a stalwart marketer and relationship builder who loves the creative process with its many facets and emotions. As a renowned fragrance evaluator, she has helped launch brands into the U.S. market with an emphasis on creative elements.

As the beauty industry evaluates new and unique ways to provide sampling options for its clientele and develop more direct, emotional, and loyal relationships— Crecca’s unique experience will be an asset to the company.

SG360° is a direct marketing services company focused on helping brands improve marketing performance. As such, they maintain an in-house data stack on thousands of demographic, psychographic, and behavioral data points on 99% of the U.S. population. With this, they can identify purchase intenders based on recent online and offline activity and leverage up-to-date information on key life-event data to build predictive models, helping marketers optimize campaigns and reach those prospects most likely to respond.

This arms beauty marketers with access to purchase history data across luxury items and known fragrance, cosmetics, and skincare users. Beauty marketers can also leverage SG360°’s expertise deploying that consumer data in the creative process, to develop campaign architecture, sample and mail piece design, messaging, and offer development that inspires action.

Along with the support of SG360°, Crecca remains committed to industry organizations including Cosmetic Executive Women and The Fragrance Foundation; most recently, she joined PERFUMIST as part of its Board.

Christine Schott Ledes
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