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Bond No. 9’s latest addition captures the

free spirit of New York’s dreamy wanderers.

Our great city—made of nomads from near and far—is back! Help us celebrate with the stunning new member of our tribe.

The newest member of our tribe features an exotic touch of the Mid East, but trust us, it smells just like home.

The city’s most branché neighborhood has a storied past. This fragrance speaks to the legendary opulence—past and present—North of Madison Square Park.

THE INSPIRATION

Renewal is in the air, and NYC has always been the epicenter of progress, evolution, and optimism. But perhaps no area in the Big Apple has been more emblematic of this than NoMad, one of the city’s oldest neighborhoods that has reinvented itself in so many incarnations it would make the Material Girl blush.

Long before New Yorkers were queuing up for their Shake Shack fix in the south end of the park, the city’s most elite residents flocked to NoMad in the mid-nineteenth century, paving the way for it to become one of Manhattan’s most fashionable neighborhoods and a showcase for French Renaissance revival and beaux-arts architecture. Then as is now, the area was also home to legendary hotels that became the “it” watering holes of the glamorous Gilded Age. The infamously luxurious Fifth Avenue Hotel built in 1859 became a staple, as did The Breslin (1904; now the Ace Hotel!) and The St. James (1874), among many others. And also, like today, NoMad hosted the town’s most fabulous restaurants, such as one especially rollicking incarnation of Delmonico’s where “Lobster Newburg” was born, and the Manhattan Club, which invented one of the world’s most popular cocktails… you guessed it, “The Manhattan.”

What goes up must come down, and the area experienced multiple metamorphoses, neglect, and old-fashioned hard times. Fast-forward to the Madison Square Park Foundation’s massive 2001 restoration project: As our favorite NYC neighborhoods so often do, the cat came back. The last two decades have sparked a frenzy for developers of chic hotels, restaurants, and grand residences, restoring the area’s reputation as the jewel of the Gilded Age into today’s hub of cool. In the words of our founder Laurice Rahmé, “This fragrance celebrates NoMad’s lifestyle and culture, but what it really and truly embodies is the past and present.”

THE COMPOSITION

NoMad’s beating heart is a strong, sensual, statement-making oud, a nod to the nomads of the Orient, but reimagined into what Rahmé calls “Americanized oud,” by adding modern fruity notes to the top instead of a traditional animalic, which is a unique presentation. Creamy pear and fresh black currant add a gourmand warmth, rounded out by luxurious amber and sandalwood, which gives this long-wearing juice as much staying power as NoMad itself.

THE PACKAGING

You want opulence? You got it. While the Moroccan-blue hue adds another allusion to the bohemian spirit of nomadic romanticism, a Gilded Age-era gold grid houses no less than 74 sparkling silver gems that shine as brightly as NoMad’s contemporary glass towers.

SUSTAINABILITY

Responsible packaging is a pillar of Bond No. 9, and we strive to offer consumers the option to choose without having to compromise on luxury. “The package-free initiative reflects our long-term efforts to build a beautiful and responsible brand and a beautiful city,” says Rahmé.

Bond No. 9’s iconic Silhouette Bottle is 100% recyclable and uses 50% recycled cullet during the manufacturing process.

NoMad may be purchased in traditional packaging or in our sustainable packaging.

AVAILABILITY

NoMad arrives on counter October 15, 2021 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and www.bondno9.com

Eau de parfum, 100 ml, $440

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“We’ve built a near-replica of our flagship boutique interior, complete with multi-lingual staff,” says Laurice Rahme, Founder of Bond No 9.

Bond No. 9 has opened a new shop and perfumerie at Bloomingdale’s flagship on 59^th Street.  They believe this luxurious space will set a standard for the next generation of retail fragrance interiors.  Their latest shop features the entire line of Bond No. 9 New York-centric fragrances – 90 of them and counting – including new Off-Broadway, a sparkling, attention-getting unisex blend of grapefruit blossom and black currant.  The intermission, so to speak, presents luxurious lily, osmanthus and nutmeg.  As a finale, the overall composition takes a strong bow with musk, patchouli, sandalwood and vetiver. 

Bond’s first shop at Bloomingdale’s, holds an appeal to New Yorkers as well as international shoppers, when travel opens up.  We’re situating ourselves in Bloomingdale’s newly-imagined fragrance floor, where guests can find Bond No. 9.  And best of all, it’s on the main level, just like home.

The details:  Bond No. 9’s new shop boutique outpost is a near-replica of our Bond Street, NoHo flagship, with identical smoky mirrors lining the built-in wall-niches, showcasing our vividly colored fragrance bottles and boxes displayed and reflected multiple times throughout the boutique-space.  The centerpiece, a custom blending table with lacquer-lipstick-red chairs for perusing our range of fragrances and Swarovski crystal-studded bottles and for personal consultation.  And front and center, a custom mannequin adorned with 20,000 Swarovski stones welcomes consumers in to the glamorous space.  What’s more, on hand to help our customer curate the perfect fragrance wardrobe or gift with our over 90 eaux de parfum, custom blends and Swarovski-on-demand will be our brilliant, Bloomingdale’s staff, who of course are multi-lingual. 

This is New York, after all.

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A family of timeless reds: nine decadent statement shades conceived as a love letter to the city.  “New York is a city of colors,” says Laurice Rahmé, Bond No. 9 founder and president. “We wanted to do an edit by family—like we have done for fragrance, with citrus, white florals, ouds, and fougères—that translates the spirit of New York, this time for the lips.” As with Bond’s fragrances, each shade is intended as a signature for the woman who wears it.

TEXTURE & TECHNOLOGY

Bond No. 9 is proud to present the most luxurious, high-performance lipstick formula, crafted with the finest ingredients and most innovative technology.

“We call it a smart lipstick,” says Bond No. 9 founder and president Laurice Rahmé. “It glides on in one stroke; it knows where to go, and it lasts. It is the true essence of what a modern lipstick should be.”

• Intense pigment for true, crisp color pay-off.
• Precise, accurate application: Full coverage that glides on in a single stroke.
• Cushiony, comfortable feel with pillowy “bounce.”
• Creamy natural luster and sophisticated reflective sheen.
• Long-wearing color that remains moist and luxurious.
• A nourishing, hydrating formula.

THE FORMULA

New York Lips’ long-wearing, moisture-packed formulation draws its magic from a host of exceptional skin care-inspired ingredients:

• A constellation of extraordinary oils hydrate and nourish:

Argan oil

Meadowfoam oil

Camelina oil

Murumuru oil

Macadamia seed oil

Grape seed oil

Olive oil

• Squalane and sodium hyaluronate plump and hydrate.
• Mango butter and shea butter soften and smooth lips for flawless, even color application.\
• Antioxidants Vitamins C and E protect against free radical damage.

New York Lips formulas are:

• Vegan
• Cruelty-free

New York Lips formulas do not contain:

• Gluten
• Parabens
• Mineral Oil
• DEA
• Phthalates

THE COLORS

Confident color in one bold stroke. Nine signature shades of red for day, and for night. Strong, vibrant, bold, and chic, like the women who wear them. They have staying power; they are colors with conviction. As with the perfect fragrance, each shade provides a final touch, a piece of armor—a signature that makes a statement and leaves an impression. “We’ve captured the soul of each neighborhood,” says Rahmé.

BROADWAY

Cool cherry

NOLITA

Timeless Hollywood red

FASHION AVENUE

Deep garnet

ASTOR

Petally pink-toned tulip

MADISON

Classic stop sign red

SOHO

Sophisticated plum

NOHO

Rich cranberry

CHELSEA

Show-stopping screen siren red

PARK AVENUE

Crisp scarlet

THE PACKAGING

Statement lips call for statement packaging.

Each New York Lips shade comes in an opulent refillable gold case that takes inspiration from Bond’s iconic hourglass bottle. It is a beautifully designed objet that feels good in the hand, snaps shut with a satisfying magnetic click, and is adorned with Bond No. 9’s vintage NYC subway charm. An everyday luxury created to be treasured, and used.

Bond No. 9 New York Lips arrives on counter February 14^th, 2019 and will be sold at

Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and www.bondno9.com

The New York Lips collection is available as:

• Gold keepsake lipstick plus additional refill ($130)

Packaged in a luxe white gift box that closes with the gold token charm, wrapped in Bond’s signature lip print

• Gold keepsake lipstick ($100)

Packaged in a white jewel box.

• Lipstick refill ($45)

Packaged in a white jewel box.

For more visit, www.bondno9.com

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From Africa to Asia, Europe and beyond, it doesn’t matter where you live: Everyone has their own NYC love story.

New York, New York, it’s a helluva town! Meet our new fragrance that begs the question: What is your New York?

Start spreading the news: It’s no secret that we’re obsessed with our hometown’s storied neighborhoods. Now, we’re ready to celebrate the whole city!

THE INSPIRATION

New York is and always has been an international phenomenon that means so much to so many people around the world. (Over a billion served and counting…) Think: Global. Diverse. Inclusive. Vibrant. United. Resilient. #StrongerTogether. Throughout its long and wild history, our “little town” has demonstrated time and time again that it’s truly New York Tough. Bond No. 9 was originally conceived as a positive, progressive creation born to rise up during the post- 9/11 period of hope. Today, we enter another time to pull together during a moment of intense change and ultimately, optimism, as we move forward.

“I honestly never thought that New York would experience a more challenging situation than 9/11,” says Bond No. 9 founder and president Laurice Rahmé. “It feels like the right moment to celebrate such a global, inclusive place with an equally inclusive fragrance. We’ve created scents for many great neighborhoods. It was about time we did something for the whole city!”

My New York conjures a magical aura of nostalgia made up of a spectrum of memories—past, present, and future—in its inherent concept. A first kiss under the arch in Washington Square Park. Your Sunday stroll down the Bowery. An unforgettable opera night at the Met. Or maybe it’s as simple and pure as that stirring rush of excitement as you hurtle across one of the iconic bridges that feed into the city. The looming skyscrapers grow closer and closer, and it doesn’t really matter whether you’re a local or visiting for the very first time. It’s that thrilling sense of, I’m home. We all know that feeling. As many of us have been living in a paused state of reflection, this fragrance begs the question: What is your New York?

THE COMPOSITION

No wafts of bagels or subway steam here. “This scent is abstract. It’s sexy and spicy, just like New York,” says Rahmé. All at once somewhat familiar yet totally sophisticated and wholly unorthodox, perfumer Michel Almairac built a unisex fragrance that appeals on a truly global level. The top explodes with an energizing burst of ginger and pink pepper, which simmers down into a rich rose heart. (“Yes, it is unisex, and yes, it has rose, which some people feel is traditionally feminine, but even Napoleon wore a cologne with rose notes!” quips Rahmé.) Finally, the base is lush with cashmeran, sandalwood, and patchouli, lending the composition a luxurious and grounding warmth.

THE PACKAGING

While the world was watching non-stop devastating news in the early days of the pandemic, something truly hopeful occurred in Brazil. Christ the Redeemer, Rio de Janeiro’s ever-present symbol (not so different our own Lady Liberty), stood solid as the images of flags from around the world were projected onto the statue’s façade in a sign of solidarity among nations affected by the virus. This awesome feat inspired My New York’s own packaging, which consists of a pastiche of various flags; among them: Japan, Great Britain, and Mexico, ranging to the tri-colored Pan-African flag developed in 1920, which represents not so much a territory but a symbolic union of Black people around the world. This design is overlaid by cursive handwriting, a nod to how personal My New York is, and the silhouette is outlined in our signature shade of royal blue.

AVAILABILITY

My New York arrives on counter October 2020 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and www.bondno9.com

Eau de parfum, 100 ml, $410, 50ml, $260 Scented candle, $100

My New York Limited Edition Swarovski arrives on counter

November 2020, 100ml, $440

FOR PRESS REQUESTS, PLEASE CONTACT

trish@bondno9.com publicrelations@bondno9.com

SOCIAL

#BondNo9 @bondno9ny www.bondno9.com

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TriBeCa is having a moment. Meet the chic new fragrance that tells its story.

THE INSPIRATION

Whether you’re soaking up a reading at Poet’s House or a martini at The Odeon, there’s no question that the “Triangle Below Canal Street,” with its cobblestone streets, winsome alleys, and New York City’s coolest restaurants and boutiques, brings the charm. Today, the area is experiencing a modern renaissance as it’s being hailed as the city’s next major creative center. Almost devastated after 9/11, the area has flourished thanks to endeavors such as the TriBeCa Film Festival, and more recently, the TriBeCa Gallery Walk, making the downtown neighborhood both a local and global destination. Celebrities and families alike call TriBeCa home, and numerous galleries are migrating to its streets during a return to the area’s ‘70s-era artistic roots. “TriBeCa is being touted as the next big creative neighborhood of New York City. That’s what we’re interested in capturing,” says Bond No. 9 founder and president Laurice Rahmé. “It’s going through a true revolution.”

Architecture plays an important role on its streets, from its history of modernizing shipping warehouses and Art Deco buildings to creating internationally known landmarks such as One World Trade and the residential 56 Leonard Street, affectionately referred to as the “Jenga” building to residents. The area’s vast, inspiring spaces have long attracted artists of every level.

THE COMPOSITION

To construct a scent as unique as TriBeCa, Bond looked to Michel Almairac, the legendary nose behind a number of the house’s blockbuster fragrances, such as Lafayette Street, Madison Avenue and Gold Coast. “The style is a sexy, unisex, floriental, and it’s sophisticated and young, much like the residents of TriBeCa,” says Rahmé. The top notes have an irresistible gourmand appeal made of cacao and green hazelnut—cool and hip and somewhat reminiscent of the area’s many gourmet coffee houses—centered with the sultry and luxurious jasmine sambac from the South of France—another nod to the area’s global makeup—paired with a touch of grounding cedarwood. “It’s not quiet, and has a lot of character!” notes Rahmé. Ambroxan, moss, and creamy caramel round out as bottom notes, making for a scent that lives and breathes on the skin in warm, earthy tones.

THE PACKAGING

Call it an objet d’art: TriBeCa is housed in a sleek white, croc-embossed print that looks and feels as soft as leather to the touch, and includes iconic Bond No. 9 gold lettering. The result is a sublime, chic rendering of one of New York’s most sophisticated areas in bottled-form.

For Mother’s Day, Bond No. 9 will release a limited-edition, 100 ml bottle encrusted with 218 Swarovski sunflower and white crystal stones tracing the outlines of the iconic Bond No. 9 token, and sheathed in a box that features 486 Swarovski crystal stones.

SUSTAINABILITY

Responsible packaging is a pillar of Bond No. 9, and the company offers consumers the option to choose without having to compromise on luxury.  “The package-free initiative reflects our long-term efforts to build a beautiful and responsible brand and a beautiful city,” says Rahmé. 

Bond No. 9’s iconic Silhouette Bottle is 100% recyclable and uses 50% recycled cullet during the manufacturing process.

TriBeCa may be purchased in traditional packaging or package-free.

AVAILABILITY

TriBeCa arrives on counter April 15^th 2020 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and www.bondno9.com

Eau de parfum, 100 ml, $405

TriBeCa Swarovski arrives on counter May 2020 for Mother’s Day

Eau de parfum, 100 ml, $495

FOR PRESS REQUESTS, PLEASE CONTACT

trish@bondno9.com 

publicrelations@bondno9.com 

SOCIAL  

#BondNo9

@bondno9ny

www.bondno9.com

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