Dr. Bob Weinstein -pictured here with Robertet’s Christophe Maubert, Jerome Epinette, Pierre Wulff  and others, received the 2024 Eric Bruell Distinguished Service Award from the Fragrance Creators for his career which spans four decades in the fragrance industry.

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Perfumer. With a rich history of crafting exquisite fragrances, Krivda brings a wealth of creativity

and expertise to the group.

For nearly three decades, he has been a passionate contributor and supporter of the fragrance

community, currently serving as the President of The American Society of Perfumers and a

dedicated member of the Société Internationale des Parfumeurs-Créateurs.

Krivda will report to Jérôme Epinette, Senior Vice President of the Fragrance Division, who is

renowned for his innovative approach to fragrance creation and his ability to capture the essence

of a scent. His appointment is a testament to Robertet’s commitment to excellence and innovation

in the world of fragrance.

“We are excited to have James join our team,” said Epinette. “His exceptional talent and passion

for perfumery will undoubtedly contribute to our ongoing success and the development of new,

captivating fragrances.”

Krivda’s career is marked by notable achievements and contributions to the fragrance industry. His

work has been instrumental in defining the olfactory identity of several high-profile brands across

multiple product categories, and his creations continue to resonate with consumers worldwide.

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Guests included Nest’s Laura Slatkin and Maria Dempsey, Luxe Brands’ Noreen Dodge, The Fragrance Foundation’s Linda Levy, TruBeauty’s Mark Magliaro, Inter Parfums’ Baerbel Bureick, Forma Brands’ Regina Maguire and others.

Robertet’s Piero Savio and Pierre Wulff with guests.

Robertet Perfumer Jerome Epinette and guests.

“Men’s and women’s dress dating from the eighteenth century to the present will be featured in vignettes installed in select period rooms spanning ca. 1805 to 1915: a Shaker Retiring Room from the 1830s; a nineteenth-century parlor from Richmond, Virginia; a panoramic 1819 mural of Versailles; and a twentieth-century living room designed by Frank Lloyd Wright, among others. These interiors display a survey of more than two hundred years of American domestic life and tell a variety of stories—from the personal to the political, the stylistic to the cultural, and the aesthetic to the ideological. The exhibition will reflect on these narratives through a series of three-dimensional cinematic “freeze frames” produced in collaboration with notable American film directors. These mise-en-scènes  explore the role of dress in shaping American identity and address the complex and layered histories of the rooms,” according to The Metropolitan Museum’s web site.

Directors featured included: Tom Ford, Radha Blank, Janicza Bravo, Sofia Coppola, Autumn de Wilde, Julie Dash, Regina King, Martin Scorsese, and Chloé Zhao.

One of the most spectacular rooms, conceived by Tom Ford, depicts fashion’s “Battle of Versailles” —where the French and American designers faced off in 1973 in a so-called battle fundraiser to benefit the restoration of Louis XIV’s palace.

A scene staged by film director Martin Scorsese featuring fashions by designer Charles James and a room by architect Frank Lloyd Wright.

The exhibition closes in September. For more information , please visit MetMuseum.org

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Jérôme Bruhat’s arrival in the General Management team is the result of a selection process carried out in 2021. It comes in the framework of the dissociation of the functions of its Chairman and Chief Executive Officer, Philippe Maubert, which will take effect following the General Assembly in June 2022. At that time, Philippe Maubert will assume the role of non-executive Chairman of the group and Jérôme Bruhat that of Chief Executive Officer.

Jérôme Bruhat joins the Robertet Group after more than 3 decades with the L’Oréal Group. Aged 54, he has been President of the L’Oréal Group in Japan since 2015. There, he developed the business of the various divisions, the Innovation and Industry activities, and made acquisition of a local company. He began his career in 1991 in the Public Products division in France as Product Manager, before moving on to General Management positions in Belgium, Germany, Japan and the United States. Among other positions, he was Global Brand Director of Maybelline New York and President of L’Oréal Germany.

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ELEVATOR MUSIC

in collaboration with

Robertet Perfumer Jerome Epinette

Byredo Founder Ben Gorham with Virgil Abloh. (Photo @officialbyredo).

Olfactive Category: Woody Floral.  Top: midnight violet, bamboo; Mid: jasmine petals, ambrette; Dry: amyris, burned woods. Fragrance House: Robertet Groupe. Perfumer: Jerome Epinette

In November, the Robertet Group visited The Metropolitan Museum’s Costume Institute to view In America: A Lexicon of Fashion organized by Paul Austin of Austin Advisory Group. Among the iconic works of such designers as Ralph Lauren, Tommy Hilfiger and Marc Jacobs, was the work of Virgil Abloh. We stopped to take a closer look noting that Robertet’s Pierre Wulff and Perfumer Jerome Epinette had worked on the Byredo collaboration with Virgil Abloh’s Off -White brand to create a fragrance called Elevator Music. Little did we know that just a few weeks later, November 28, 2021, this creative genius and agent of change would be gone…

Robertet’s Pierre Wulff with Perfumer Jerome Epinette at the Metropolitan Museum’s Costume Institute Exhibition, In America: A Lexicon of Fashion, featuring designer Virgil Abloh’s Off White, FW 20/21

Off-White C/O Virgil Abloh (1980-2021) From The Metropolitan Museum of Art’s Costume institute, In America: A Lexicon in Fashion (Nov 12, 2021).

The Robertet Groups’ Jean-Baptiste Maubert, Piero Savio and Lauren Velucci, with Fragrance Foundation President Linda Levy and clients including Coty/Marc Jacobs’ Erwan LeBerrigaud; Sarah Creal of Victoria Beckham Beauty; Hannah Silver of Nest and others. The tour was guided by Page Knox.

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“I am impressed with the work Farah and Fragrance Creators have done to honor the artistry and beauty of fragrance in our lives,” said Warwick. “Fragrances are rich and complex creations—just like songs—each with a unique set of characters and story that combine to create experiences that evoke emotion and delight. I look forward to bringing my creativity and perspective to this dynamic organization.”

“Ms. Warwick embodies the care and respect for others and the grit and grace that drives our association,” said Farah K. Ahmed, President & CEO, Fragrance Creators. “She is a model of passion, perseverance, and entrepreneurship, further inspiring us to work collectively with our members to deliver meaningful advancements for people, perfume, and the planet.”

“The heart of the fragrance industry is the creative artistry that helps to dream up every scent,” said Robert Weinstein, Ph.D., President & CEO, Robertet USA and Chairman, Fragrance Creators Board of Directors. “As an artist, Ms. Warwick understands the importance of respecting our creators and cherishing our creations. She is a wonderful addition to the membership.”

The Fragrance Creators Association is the principal fragrance trade association. The organization leverages its network of over 1,000 multidisciplinary scientists as it represents the majority of fragrance manufacturing in the U.S. and Canada on a comprehensive array of issues. Fragrance Creators’ diverse membership includes innovative companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. The association also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.

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