How Brands and Instagrammers Can Spot Fake Influencers
Many influencers on Instagram are just like the Wizard of Oz. They huff and puff, put on a big display to impress you with their social media numbers… followers, engagement,
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Fashion Mingle’s: Influencers Unscripted
On Weds, Sept 5th, Fashion and Beauty Influencers and Social Media Experts gathered at LIM College in Manhattan during NYFW for a panel discussion on issues affecting this growing industry
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The Prickly Subject of PNR: Paid Negative Reviews
All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
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Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Are Influencers the New Celebrities of the Prestige Beauty Market?
Traditional celebrities have long enjoyed the perks of endorsing prestigious beauty brands, but those days are swiftly coming to a close. The market is shifting and younger consumers with growing
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Is an #InstagramPurge Next?
Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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IGTV: Instagram Gives Beauty Influencers a Reason to Stick Around
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
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Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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Why FTC Regulatory Compliance Is Good for Influencers
In April 2017, a shock wave was felt through the influencer marketing industry. The Federal Trade Commission (FTC) issued 90 letters to influencers and marketers stating that “influencers should clearly
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