Redken’s New Color Gels Lacquers

Redken’s NEW Color Gels Lacquers is permanent liquid haircolor reinvented.

Professional colorists can now give clients the rich, saturated results with high impact shine they desire using the all-new low ammonia formulas. When paired with 37 direct shade matches to the ever-popular Shades EQ demi-permanent gloss, colorists now have the perfect liquid color duo for up to 100% gray coverage at the roots and an easy refresh through mid-lengths and ends.

Formulated with a traditional 10-level system, Color Gels Lacquers offers 57 shades in 13 tonal families, including clear, to offer the cool, saturated results colorists and clients request. Color Gels Lacquers is mixed in a 1:1 ratio using existing Redken Pro-Oxide Cream Developers, eliminating the need for a separate developer. The gel-like consistency of Color Gels Lacquers allows colorists to color up to 100% of grays in 30 minutes when using 20vol developer, beating out the traditional cream competition in speed and efficiency.

Clients will leave the chair with haircolor deep in saturation and a healthy shine only achieved with the liquid formulation of Color Gels Lacquers, and colorists can stay ahead of the latest trends by creating effortless root smudges and color-melting techniques for clients of all ages.

The five superior 100% gray coverage families of Color Gels Lacquers include Natural, Natural Warm, Warm Gold, Copper Brown, and Ruby Brown, pre-mixed to take the guesswork out of formulating for even the toughest of gray clients.

The new Color Gels Lacquers Fashion Shades feature exclusive red dye technologies across the color spectrum, including R5 to create pure red tones for long-lasting color that’s vivid and bright, Rubilane® to offer the truest, chromatic coppery red reflect that remains bright and saturated, and Carmin’R™ to provide excellent coverage and deep color for unique garnet reds.

Get ready to #lacquerup with NEW Color Gels Lacquers. After receiving a professional color service using the Color Gels Lacquers collection, clients can maintain their color at home with Redken’s Color Extend Magnetics Shampoo and Conditioner.

To find the nearest Redken salon, visit


Redken Education On Demand Expert tips and techniques are now at your fingertips with Redken Education on Demand, giving you FREE access with each new launch to Product Knowledge videos, inspiration, product usage, technology, ingredients and expert tips. Look for the new videos featuring more haircolor-focused content including coloring techniques, trends and haircolor certification! Click. Watch. Learn. 24/7.

For more information, visit


Christine Schott Ledes
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