BOSS THE SCENT For Him and For Her

BOSS Parfums unveils its next chapter in the story of seduction: BOSS THE SCENT`s new campaign explores seduction in the digital age and the transcendental power of the fragrance.

The new campaign for BOSS THE SCENT features actor Jamie Dornan and model Birgit Kos. 

Jamie Dornan will star in several high-profile projects this fall, including Otto Bathurst’s “Robin Hood: Origins,” Sacha Gervasi’s HBO movie “My Dinner with Herve” and Matthew Heineman’s film “A Private War.”

In a film by Drake Doremus, Jamie and Birgit experience augmented sensuality. Triggered by the irresistible, sensorial power of BOSS THE SCENT, Jamie and Birgit begin their encounter from behind VR masks. Despite this barrier, they connect. Virtually. Emotionally. However, it is only through the irresistible appeal of the scent that the physical chemistry between them grows. It becomes stronger. It becomes palpable. It becomes visceral. As their senses intertwine, they get closer and closer, until they need to disconnect from their virtual realities to connect physically. As part of this new chapter, a multi-platform digital campaign will challenge consumers to disconnect from their screens and reconnect to their senses on their own journeys of seduction. From sight to sound and touch, the activations will encourage them to create memorable experiences that combine the virtual and the real.

 Sophisticated, self-assured and confident, the BOSS fragrance man is a connoisseur of refined tastes. Acclaimed actor Jamie Dornan perfectly embodies these qualities with charisma and ease, adding the aura of mystery and magnetism he is known for. Sensual, elegant and charming, Birgit Kos is the perfect counterpart to Dornan, with a  captivating presence exemplified by her innate strength and confidence. Coinciding with this new campaign, two new fragrances are available at Macy’s (linked here): BOSS The Scent Private Accord for Him and BOSS The Scent Private Accord for Her.

 Can you truly connect with someone you have never met? Is it possible to feel close to another person without knowing them in real life? Though we live in a virtual world, where we meet, talk and socialize behind a screen, this only takes us so far. It is only in real life that the senses can intertwine. Sight. Sound. Touch. Smell.

The truth is, nothing competes with the chemistry created in real life. We cannot stay behind our screens any longer. We must disconnect and act on our impulses.

A LEGACY OF SEDUCTION

BOSS Parfums debuted its definition of seduction in 2015 with the introduction of BOSS THE SCENT. In its truest form, seduction is a two-way encounter. A journey that begins with the simple act of getting closer, it is the influence and intensity of the fragrance that sparks a mutual attraction. Continuing this story, BOSS Parfums’ new campaign illustrates the transcendental power of BOSS THE SCENT, surpassing borders and igniting our deepest desire to connect in the real world.

THE NEW CAMPAIGN

The campaign will be brought to life by talented new fragrance ambassadors actor Jamie Dornan and model Brigit Kos. In a film by Drake Doremus, the pair will take on the roles of the BOSS man and woman, as they experience an augmented sensuality. Triggered by the sensorial power of BOSS THE SCENT, they begin their encounter behind VR masks. Despite this barrier, they connect. The physical chemistry between them grows. Easing their transition from one world to the other, BOSS THE SCENT acts as the bridge between the virtual and real. As their senses intertwine, they get closer until they realize they must detach from their virtual realities to connect in the real world. As part of the new chapter, a multi-platform digital campaign will challenge consumers to disconnect from their screens to reconnect with their senses. To create memorable experiences that combine the virtual and the real on their own journeys of seduction.

TWO ADDICTIVE & APHRODISIAC NEW SCENTS

Aphrodisiac twists of the original fragrances, BOSS THE SCENT Private Accord For Him and For Her are built on a base of alluring Cocoa Absolute.

Enhancing the carnal quality of the mysterious Cocoa Absolute, perfumer Bruno Jovanovic infused BOSS THE SCENT Private Accord For Him with sophisticated Mocha. Combined with exquisite notes of Ginger and exotic Maninka fruit, the senses are seduced. The precious dark amber liquid is encased within a flacon finished with a brown metallic cap.

Crafted by perfumer Louise Turner, BOSS THE SCENT Private Accord For Her features notes of sweet Mandarin and captivating Osmanthus flower to enrich the irresistible charm and dark appeal of the Cocoa Absolute and sensual Roasted Tonka. An exemplary choice, the scent is presented in a glass flacon featuring an elegant amber gradient.

BOSS THE SCENT Private Accord will be available beginning September 2018 

as an Eau de Parfum for Him

50ML ($70); 100ML ($87); and 200ML ($120)

and as an Eau de Parfum for Her

30ML ($59); 50ML ($70) and 100ML ($86)

Facebook: www.facebook.com/hugoboss

Instagram: www.instagram.com/boss YouTube: www.youtube.com/boss

 

Christine Schott Ledes

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